Opinions

U.S. attorney and creator of the Protect for Success course Stephanie Pottick looks at how blockbuster toy brands like LEGO and Rubik’s Cube were built on solid IP protection.

What’s my target audience? Is my concept protectible? U.S. attorney and creator of the Protect for Success course – Stephanie Pottick – looks at some questions new inventors should ask themselves prior to a pitch.

The Insights Family looks at how brands that build a presence over numerous touchpoints better resonate across generations.

In the first of a new regular column, U.S. attorney and creator of the Protect for Success course – Stephanie Pottick – looks at the three things you need to consider when licensing a product or brand.

The Insights Family looks at how children are showing an increasingly heightened awareness of issues like bullying and gender equality – and what it means for toys that promote empathy.

Victor Caddy – Trade Mark Attorney at Wynne-Jones IP – looks at a recent case involving The Game of Life that had the potential to shake up the “instance and expense” rule around copyrights.

Open 2 Design’s Matt Burtonwood shines a spotlight on the challenges around finding new design hires – and details what he looks for when it comes to fresh talent.

PlayLenz’s Richard Heayes shines a spotlight on the tricky act of trend spotting… And which other elements inventors can rely on when predicting how concepts will resonat

Tami Murphy – Marketing and Account Manager at GPI – shines a spotlight on the resilience of our industry in the wake of a seemingly never-ending stream of challenges.

Making Things’ Founder Fi Murray looks at the benefits of writing ‘dream reviews’ for concepts at the start of the creative process.