Opinions

The art of the pitch

Darren Lee Phillipson, Vice President of Global Product Design at Alpha Group, looks at how a creative approach to pitching can make all the difference.

Innoventing: a new era of inventing?

Making Things founder Fi Murray looks at how the role of the inventor is evolving into something incorporating a blend of design, innovation and disruption.

Twenty-eight is the new eight

Heayes Design and PlayLenz’s Richard Heayes takes a look at the booming market for adults buying toys and games, and why toy firms, and designers, should take note.

The one-star review

Creative consultant Deej Johnson looks at how toy and game firms and designers can benefit enormously from embracing a theoretical one-star review of their ideas.

How I Designed: Fisher-Price Little People Wheelies

Independent toy designer Edison Girard shares his development process behind some of the Fisher-Price Little People Wheelies play-sets.

Ethical toy sourcing gathers pace in 2019

Against a backdrop of new regulation, evolving consumer expectations, and global sustainability initiatives, Mark Robertson, SVP at the Ethical Toy Program, explains why now is the time to embrace ethical manufacturing.

Out of this World: Three Up-and-Comers to Know

Collabsco’s Val Vacante takes a look at three up and coming figures in the Connected Play space, and looks at where you should go to find those bringing new perspectives to the world of toys and games.

From Stems to STEM

Dennis Blackmore, the MD of Learning Resources, talks us through the firm’s latest product launch, Stems.

The rules of the influencer marketing game

Filament PR’s Anne-Marie Lacey looks at how to play, and win, when it comes to working with social media stars and involving them in the design process.

Putting time on design

Heayes Design and PlayLenz founder Richard Heayes shares his thoughts on the issue of how long it should take to develop a toy or game.

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