Opinions

Why ridding your writing of the word ‘WILL’ helps rules and marketing sound more lively…

Deej Johnson explores the who, what, where, when and why of this divisive sales tool.

The enduring appeal of licensed games… Mojo Nation’s Billy Langsworthy looks at Cadbury’s Milk Tray: Man in Black Game from 1970.

Creative consultant Deej Johnson on Edward de Bono’s most powerful creative technique…

Prototypes, sizzle videos, rejection… GPI’s Product Development Manager, Al Ullman, discusses the art of the pitch.

Game designer Ellie Dix interrogates the assumption that family games need to be simple for children to understand and play along with parents.

GPI’s Product Development Manager, Al Ullman, shares five tips for companies looking to bolster their reputation in the inventor community.

Transit times, LCL vs FCL, hidden costs… GPI’s ‘Things to Know’ series continues with this deep dive into freight.

Deej Johnson, Ray Adler, Megan McCourt, Mike Bucher & Jim Harrison on Scrabble at 75

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.