Opinions

Wynne-Jones IP’s Victor Caddy unpicks news of a new initiative from Amazon designers to tackle counterfeit products.

In partnership with NPD, TinkerTini has created the “NPD: Inventors Edition Report” providing item and category performance data for TinkerTini’s registered inventors.

TinkerTini’s Kate Soanes looks at how a passion for Roller Derby and tabletop games paved the way for the firm’s latest innovation aimed at helping games companies better leverage the inventor community.

Writer and product developer Deirdre Heaney looks at how kids and parents are playing during lockdown and what insights toy designers can learn from these behaviours.

Deej Johnson looks at why well-written rules are the touchstone of better games, better brands and better word of mouth.

The Coronavirus lockdown is creating a new generation of board game fanatics who will be eager to enjoy those experiences on mobile phones, says Exient chief publishing officer Julian Jones.

Trend Bible’s Joanna Feeley takes a look at how design directors and managers can prepare to move from crisis to recovery, and prepare for their post-pandemic consumer.

Inspired by Disney Plus series The Imagineering Story, Heayes Design’s Richard Heayes looks at why sometimes the most important element of a toy or game is actually the white space in-between all the eye-catching gizmos.

Having both pitched concepts and been pitched to, Kids Brand Insight’s Steve Reece shares his thoughts on what inventor relations execs should remember when receiving pitches.

Pumpkin Projects’ Valeria Miglioli looks at how the coronavirus crisis is providing inventors with an opportunity to assess what is truly important, from both a family and toy design perspective.