Kill WILL: Writer Deej Johnson on removing a four-letter word that kills rules

Why ridding your writing of the word ‘WILL’ helps rules and marketing sound more lively…

Anatomy of a Sell Sheet: A Deep Dive… What is it? Why use it? Who needs it?

Deej Johnson explores the who, what, where, when and why of this divisive sales tool.

Was Waddingtons’ Milk Tray Man board game ahead of its time?

The enduring appeal of licensed games… Mojo Nation’s Billy Langsworthy looks at Cadbury’s Milk Tray: Man in Black Game from 1970.

Discover one of the greatest thinking tools ever devised: Edward de Bono’s Six Thinking Hats

Creative consultant Deej Johnson on Edward de Bono’s most powerful creative technique…

GPI’s Top 10 Things To Know About… Pitching

Prototypes, sizzle videos, rejection… GPI’s Product Development Manager, Al Ullman, discusses the art of the pitch.

Family games and complexity…

Game designer Ellie Dix interrogates the assumption that family games need to be simple for children to understand and play along with parents.

GPI’s Top Five Things to Know About… Successful Inventor Relations

GPI’s Product Development Manager, Al Ullman, shares five tips for companies looking to bolster their reputation in the inventor community.

GPI’s Top 10 Things to Know About… Freight

Transit times, LCL vs FCL, hidden costs… GPI’s ‘Things to Know’ series continues with this deep dive into freight.

Scrabble at 75: Deej Johnson and guests celebrate the iconic game in 7.5 fantastic sets

Deej Johnson, Ray Adler, Megan McCourt, Mike Bucher & Jim Harrison on Scrabble at 75

From Luke Skywalker to Land Rover… A look at LEGO’s selective, effective approach to licensing

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

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