Opinions

Three simple (but not obvious) tips on playtesting

Gamely Games’ Hazel Reynolds shares three important things she’s learnt about playtesting (spoiler: you can’t rely on your mum!) .

The formula for successful toy and game inventing

Inventors looking to build and sustain a successful career need to embrace the quality x quantity formula, says Kids Brand Insight’s Steve Reece.

One person’s trash is another person’s treasure

Making Things’ Fi Murray looks at the benefits of sharing concepts with as wide a pool of potential partners as possible.

Steve Reece looks at why professional toy and game inventors are so important for the toy industry

Despite having a bad first experience with the inventor community, Kids Brand Insight’s Steve Reece explores why inventors remain a vital part of the toy and game industry.

The magic of play

With a decline in children’s playtime reported, play futurist Yesim Kunter looks at the role designers have in ensuring the power of playfulness doesn’t waiver.

Immersion excursion

Following a trip to Disney World, Heayes Design’s Richard Heayes looks at why toy and game designers should follow the lead of theme parks in striving for immersive experiences.

Packaging problems

Sarah Reast, director at the wooden model kit firm Timberkits, delves into the, often frustrating, world of eco-friendly packaging.

Rejection, challenges and retail

The Fantastic Factory’s David Snow looks at the cycle of success and rejection in life as an invention company, and how designers can apply their own creativity to help revamp tired game aisles

Toy revolution

Worlds Apart’s head of R&D and product design, James Austin-Smith, looks at the revolution that’s changing mainstream toy design (for the better).

The art of the pitch

Darren Lee Phillipson, Vice President of Global Product Design at Alpha Group, looks at how a creative approach to pitching can make all the difference.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.