In the first of a new regular column, U.S. attorney and creator of the Protect for Success course – Stephanie Pottick – looks at the three things you need to consider when licensing a product or brand.
The Insights Family looks at how children are showing an increasingly heightened awareness of issues like bullying and gender equality – and what it means for toys that promote empathy.
Victor Caddy – Trade Mark Attorney at Wynne-Jones IP – looks at a recent case involving The Game of Life that had the potential to shake up the “instance and expense” rule around copyrights.
Tami Murphy – Marketing and Account Manager at GPI – shines a spotlight on the resilience of our industry in the wake of a seemingly never-ending stream of challenges.
Gallium Ventures’ Heather Delaney looks at what the metaverse means to toy and game designers – and its potential to re-energise the ideation process.
Good Play Guide’s Dr Amanda Gummer looks at the relationship between licensing and the educational sector, exploring how brands can enter this space in authentic, creative ways.