Opinions

How toy firms can help stop the death of design education

Designer and educator Jack Andrews outlines why design education is in a perilous position, what its demise could mean for the toy industry, and how companies could save the day.

Richard C. Levy and Ronald O. Weingartner: So… You Want to Be a Game Inventor?

Asked to give ten top tips to new toy-and-game inventors, Richard C. Levy and Ronald O. Weingartner went one better… Here, they offer not only their tips but also invaluable advice that shapes their thinking.

Will Amazon’s new Counterfeit Crimes Unit benefit toy inventors?

Wynne-Jones IP’s Victor Caddy unpicks news of a new initiative from Amazon designers to tackle counterfeit products.

TinkerTini explores new offering with NPD Inventors Edition Report and invites inventors to take part in survey

In partnership with NPD, TinkerTini has created the “NPD: Inventors Edition Report” providing item and category performance data for TinkerTini’s registered inventors.

Game on: Inside TinkerTini’s latest innovation for game companies

TinkerTini’s Kate Soanes looks at how a passion for Roller Derby and tabletop games paved the way for the firm’s latest innovation aimed at helping games companies better leverage the inventor community.

What has lockdown done to play?

Writer and product developer Deirdre Heaney looks at how kids and parents are playing during lockdown and what insights toy designers can learn from these behaviours.

Eight reasons to write better rules

Deej Johnson looks at why well-written rules are the touchstone of better games, better brands and better word of mouth.

When the world is bored, it’s time for board games on mobile

The Coronavirus lockdown is creating a new generation of board game fanatics who will be eager to enjoy those experiences on mobile phones, says Exient chief publishing officer Julian Jones.

Five ways design directors can prepare for their post-pandemic consumer

Trend Bible’s Joanna Feeley takes a look at how design directors and managers can prepare to move from crisis to recovery, and prepare for their post-pandemic consumer.

Find the gap

Inspired by Disney Plus series The Imagineering Story, Heayes Design’s Richard Heayes looks at why sometimes the most important element of a toy or game is actually the white space in-between all the eye-catching gizmos.

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