Opinions

From Stems to STEM

Dennis Blackmore, the MD of Learning Resources, talks us through the firm’s latest product launch, Stems.

The rules of the influencer marketing game

Filament PR’s Anne-Marie Lacey looks at how to play, and win, when it comes to working with social media stars and involving them in the design process.

Putting time on design

Heayes Design and PlayLenz founder Richard Heayes shares his thoughts on the issue of how long it should take to develop a toy or game.

Designed for play

A conversation about coding toy Cubetto leads MURO founder Jeremy Bond to consider how great toys make adults more playful, as well as their kids.

Show Business

Having recently joined The Toy Association’s Creative Factory Advisory Board, Mojo Nation co-founder Billy Langsworthy looks at why it’s key for trade shows to cater for the global toy and game design community.

Connected Cool Kids: Takeaways from the Connected Play Landscape

Last week we unveiled Collabsco’s Connected Play Landscape. This week, Valerie Vacante, founder of Collabsco, discusses key take-aways from the research.

Creative conversations

Mojo Nation founder Billy Langsworthy looks at where toy and board game design sits within wider conversations around the UK’s creative industries.

Play station: A look inside Alpha Group’s Global Design Center

Alpha’s VP of Global Product Design, Darren Lee Phillipson, takes us inside the corridors of an office designed to foster a collaborative environment and a culture of “innovation through inspiration”.

Keeping the bar high in licensed toy design

Start Licensing’s Ian Downes takes a look at how toy and game brands have become their own force in the world of licensing, and how both companies and designers should be aiming for innovation when it comes to creating ranges based on existing IP.

Seven Towns on 50 years of inventing

Steve Perrin, Senior VP and Production at design agency Seven Towns, gives us his perspective on the ever changing landscape of the toy and game industry.

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