Filament PR’s Anne-Marie Lacey looks at how to play, and win, when it comes to working with social media stars and involving them in the design process.
Having recently joined The Toy Association’s Creative Factory Advisory Board, Mojo Nation co-founder Billy Langsworthy looks at why it’s key for trade shows to cater for the global toy and game design community.
Last week we unveiled Collabsco’s Connected Play Landscape. This week, Valerie Vacante, founder of Collabsco, discusses key take-aways from the research.
Alpha’s VP of Global Product Design, Darren Lee Phillipson, takes us inside the corridors of an office designed to foster a collaborative environment and a culture of “innovation through inspiration”.
Start Licensing’s Ian Downes takes a look at how toy and game brands have become their own force in the world of licensing, and how both companies and designers should be aiming for innovation when it comes to creating ranges based on existing IP.
Heayes Design and PlayLenz founder Richard Heayes shares his thoughts on what makes for a successful tech toy, and gazes into his crystal ball at what the future of this exciting sector has to offer.
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