Opinions

Gamely Games’ Hazel Reynolds shares three important things she’s learnt about playtesting (spoiler: you can’t rely on your mum!) .

Inventors looking to build and sustain a successful career need to embrace the quality x quantity formula, says Kids Brand Insight’s Steve Reece.

Making Things’ Fi Murray looks at the benefits of sharing concepts with as wide a pool of potential partners as possible.

Despite having a bad first experience with the inventor community, Kids Brand Insight’s Steve Reece explores why inventors remain a vital part of the toy and game industry.

With a decline in children’s playtime reported, play futurist Yesim Kunter looks at the role designers have in ensuring the power of playfulness doesn’t waiver.

Following a trip to Disney World, Heayes Design’s Richard Heayes looks at why toy and game designers should follow the lead of theme parks in striving for immersive experiences.

Sarah Reast, director at the wooden model kit firm Timberkits, delves into the, often frustrating, world of eco-friendly packaging.

The Fantastic Factory’s David Snow looks at the cycle of success and rejection in life as an invention company, and how designers can apply their own creativity to help revamp tired game aisles

Worlds Apart’s head of R&D and product design, James Austin-Smith, looks at the revolution that’s changing mainstream toy design (for the better).

Darren Lee Phillipson, Vice President of Global Product Design at Alpha Group, looks at how a creative approach to pitching can make all the difference.