Opinions

Rejection, challenges and retail

The Fantastic Factory’s David Snow looks at the cycle of success and rejection in life as an invention company, and how designers can apply their own creativity to help revamp tired game aisles

Toy revolution

Worlds Apart’s head of R&D and product design, James Austin-Smith, looks at the revolution that’s changing mainstream toy design (for the better).

The art of the pitch

Darren Lee Phillipson, Vice President of Global Product Design at Alpha Group, looks at how a creative approach to pitching can make all the difference.

Innoventing: a new era of inventing?

Making Things founder Fi Murray looks at how the role of the inventor is evolving into something incorporating a blend of design, innovation and disruption.

Twenty-eight is the new eight

Heayes Design and PlayLenz’s Richard Heayes takes a look at the booming market for adults buying toys and games, and why toy firms, and designers, should take note.

The one-star review

Creative consultant Deej Johnson looks at how toy and game firms and designers can benefit enormously from embracing a theoretical one-star review of their ideas.

Ethical toy sourcing gathers pace in 2019

Against a backdrop of new regulation, evolving consumer expectations, and global sustainability initiatives, Mark Robertson, SVP at the Ethical Toy Program, explains why now is the time to embrace ethical manufacturing.

Out of this World: Three Up-and-Comers to Know

Collabsco’s Val Vacante takes a look at three up and coming figures in the Connected Play space, and looks at where you should go to find those bringing new perspectives to the world of toys and games.

From Stems to STEM

Dennis Blackmore, the MD of Learning Resources, talks us through the firm’s latest product launch, Stems.

The rules of the influencer marketing game

Filament PR’s Anne-Marie Lacey looks at how to play, and win, when it comes to working with social media stars and involving them in the design process.

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