Opinions

Play station: A look inside Alpha Group’s Global Design Center

Alpha’s VP of Global Product Design, Darren Lee Phillipson, takes us inside the corridors of an office designed to foster a collaborative environment and a culture of “innovation through inspiration”.

Keeping the bar high in licensed toy design

Start Licensing’s Ian Downes takes a look at how toy and game brands have become their own force in the world of licensing, and how both companies and designers should be aiming for innovation when it comes to creating ranges based on existing IP.

Seven Towns on 50 years of inventing

Steve Perrin, Senior VP and Production at design agency Seven Towns, gives us his perspective on the ever changing landscape of the toy and game industry.

The future of play

Heayes Design and PlayLenz founder Richard Heayes shares his thoughts on what makes for a successful tech toy, and gazes into his crystal ball at what the future of this exciting sector has to offer.

Reviews by kids, for families

New online review platform KidsKnowBest allows children to voice their opinions on toys, games, movies, food and apps. Co-founder Joel Silverman explains why toy firms should embrace such honest feedback.

Getting your cut of the nation’s pocket money

Fundamentally Children’s Dr. Amanda Gummer shares some tips as to how new toy designers can give their concepts the best chance of success.

Open Innovation and your intellectual property rights

Matthew Veale, Senior Trainee Patent Attorney at Wynne-Jones IP covers what Open Innovation is and what it means for you and your intellectual property rights.

Building a bigger boat

There’s more games, more players and more designers around than ever before. Games designer Brett J. Gilbert takes a look at what the explosive growth of the tabletop space means for those looking to ensure their game stands out from the crowd.

Stop creativity dead in its tracks

Creative consultant, Deej Johnson, looks at how firms unwittingly hinder creativity, and what to do instead.

The story behind Sceno

Heayes Design’s Richard Heayes talks us through the inspiration behind Sceno, his new line of themed panels that bring bricks to life.

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