Opinions

A Day in the Life of a LEGO Designer

Matthew Ashton, Vice President of Design at the LEGO Group and head judge on Channel 4’s new LEGO Masters show, reveals what a typical day looks like within the belly of the world’s biggest toy firm.

The Crit

Heayes Design’s Richard Heayes takes a look at the single biggest issue most new inventors face: handling criticism.

Beasts of Balance Development Diary #2: Finding the fun

Lead programmer at Sensible Object, George Buckenham, lifts the lid on how the firm went about ruthlessly stripping back the early design of Beasts of Balance to make it simple, straightforward, and most importantly, fun.

Tackling the issue of arranged marriages – with a board game

Experiential designer Nashra Balagamwala explains how her new board game, Arranged, aims to provide a platform for people to be able to discuss issues around arranged marriages in a very light-hearted setting.

The challenges in creating a licensed game

Brian Henk, president of Overworld Games and designer of Total Recall: The Official Tabletop Game, takes a look at the pros and pitfalls of creating a game based on an existing IP.

Beasts of Balance Development Diary #1: Prototyping

In the first of a new series of pieces from Sensible Object looking at the development process behind its new edition of Beasts of Balance, lead designer Tim Burrell-Saward talks us through the initial prototyping stage.

Design your future in toys

Heayes Design’s Richard Heayes takes a look where’s best to start if you’re looking to break into the world of toy and game design.

Riffing on design

Adam Morris, design lead at Made by Many, looks at how awesome guitar riffs can inspire great brand experiences for products.

Toys and gender: What’s a marketeer to do?

Nick Swift, creator of the Modern Horrors card game, looks at the challenges faced by toy firms when it comes to gender-neutral marketing and pushing ‘progressive’ product lines.

The business of toy design

Heayes Design founder Richard Heayes offers up some ground rules for anyone looking to invent in the toy business.

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