Opinions

Show Business

Having recently joined The Toy Association’s Creative Factory Advisory Board, Mojo Nation co-founder Billy Langsworthy looks at why it’s key for trade shows to cater for the global toy and game design community.

Connected Cool Kids: Takeaways from the Connected Play Landscape

Last week we unveiled Collabsco’s Connected Play Landscape. This week, Valerie Vacante, founder of Collabsco, discusses key take-aways from the research.

Creative conversations

Mojo Nation founder Billy Langsworthy looks at where toy and board game design sits within wider conversations around the UK’s creative industries.

Play station: A look inside Alpha Group’s Global Design Center

Alpha’s VP of Global Product Design, Darren Lee Phillipson, takes us inside the corridors of an office designed to foster a collaborative environment and a culture of “innovation through inspiration”.

Keeping the bar high in licensed toy design

Start Licensing’s Ian Downes takes a look at how toy and game brands have become their own force in the world of licensing, and how both companies and designers should be aiming for innovation when it comes to creating ranges based on existing IP.

Seven Towns on 50 years of inventing

Steve Perrin, Senior VP and Production at design agency Seven Towns, gives us his perspective on the ever changing landscape of the toy and game industry.

The future of play

Heayes Design and PlayLenz founder Richard Heayes shares his thoughts on what makes for a successful tech toy, and gazes into his crystal ball at what the future of this exciting sector has to offer.

Reviews by kids, for families

New online review platform KidsKnowBest allows children to voice their opinions on toys, games, movies, food and apps. Co-founder Joel Silverman explains why toy firms should embrace such honest feedback.

Getting your cut of the nation’s pocket money

Fundamentally Children’s Dr. Amanda Gummer shares some tips as to how new toy designers can give their concepts the best chance of success.

Open Innovation and your intellectual property rights

Matthew Veale, Senior Trainee Patent Attorney at Wynne-Jones IP covers what Open Innovation is and what it means for you and your intellectual property rights.

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