Opinions

Robots, voice-based games and giant plant walls. Hazel Reynolds from Gamely Games shares three realisations from her time at the Amazon headquarters in Seattle.

Making Things’ Fi Murray looks at how broad thinking can help transform one killer invention into a hot new brand spanning multiple product categories…

Play futurist Yesim Kunter questions why some toy companies still don’t have patience when it comes to the design process, and looks at the impact that rushed ideation can have…

Si digital’s Head of Design – Tom O’Malley – talks digital transformation and how it can give superpowers to toy and entertainment companies.

Heayes Design’s Richard Heayes shines a spotlight on the importance of ideas management, and why the old saying, “If you love something, let it go” is especially apt when it comes to ideation.

Having encountered “Not Invented Here Syndrome” throughout a career in inventor relations, TinkerTini’s Trina McFarland digs under the surface of this decision-making process; unpicking the complex set of emotions and behaviour behind it

Having wandered the aisles of Toy Fair, Gamely’s Hazel Reynolds shares her three stand-out thoughts from her time at the show.

Almost a year since appearing on Dragons’ Den, Gamely’s Hazel Reynolds reflects on the business’ last 12 months, and whether she has any regrets about turning down an offer of investment.

Gamely Games’ Hazel Reynolds shares three important things she’s learnt about playtesting (spoiler: you can’t rely on your mum!) .

Inventors looking to build and sustain a successful career need to embrace the quality x quantity formula, says Kids Brand Insight’s Steve Reece.