Opinions

Following a trip to Disney World, Heayes Design’s Richard Heayes looks at why toy and game designers should follow the lead of theme parks in striving for immersive experiences.

Sarah Reast, director at the wooden model kit firm Timberkits, delves into the, often frustrating, world of eco-friendly packaging.

The Fantastic Factory’s David Snow looks at the cycle of success and rejection in life as an invention company, and how designers can apply their own creativity to help revamp tired game aisles

Worlds Apart’s head of R&D and product design, James Austin-Smith, looks at the revolution that’s changing mainstream toy design (for the better).

Darren Lee Phillipson, Vice President of Global Product Design at Alpha Group, looks at how a creative approach to pitching can make all the difference.

Making Things founder Fi Murray looks at how the role of the inventor is evolving into something incorporating a blend of design, innovation and disruption.

Heayes Design and PlayLenz’s Richard Heayes takes a look at the booming market for adults buying toys and games, and why toy firms, and designers, should take note.

Creative consultant Deej Johnson looks at how toy and game firms and designers can benefit enormously from embracing a theoretical one-star review of their ideas.

Against a backdrop of new regulation, evolving consumer expectations, and global sustainability initiatives, Mark Robertson, SVP at the Ethical Toy Program, explains why now is the time to embrace ethical manufacturing.

Collabsco’s Val Vacante takes a look at three up and coming figures in the Connected Play space, and looks at where you should go to find those bringing new perspectives to the world of toys and games.