Opinions

Heayes Design and PlayLenz’s Richard Heayes takes a look at the booming market for adults buying toys and games, and why toy firms, and designers, should take note.

Creative consultant Deej Johnson looks at how toy and game firms and designers can benefit enormously from embracing a theoretical one-star review of their ideas.

Against a backdrop of new regulation, evolving consumer expectations, and global sustainability initiatives, Mark Robertson, SVP at the Ethical Toy Program, explains why now is the time to embrace ethical manufacturing.

Collabsco’s Val Vacante takes a look at three up and coming figures in the Connected Play space, and looks at where you should go to find those bringing new perspectives to the world of toys and games.

Dennis Blackmore, the MD of Learning Resources, talks us through the firm’s latest product launch, Stems.

Filament PR’s Anne-Marie Lacey looks at how to play, and win, when it comes to working with social media stars and involving them in the design process.

Heayes Design and PlayLenz founder Richard Heayes shares his thoughts on the issue of how long it should take to develop a toy or game.

A conversation about coding toy Cubetto leads MURO founder Jeremy Bond to consider how great toys make adults more playful, as well as their kids.

Having recently joined The Toy Association’s Creative Factory Advisory Board, Mojo Nation co-founder Billy Langsworthy looks at why it’s key for trade shows to cater for the global toy and game design community.

Last week we unveiled Collabsco’s Connected Play Landscape. This week, Valerie Vacante, founder of Collabsco, discusses key take-aways from the research.