Opinions

License to thrill: How to make brands soar in toys and games

Heayes Design’s Richard Heayes looks at how to successfully bring brands to life in the toy and games space.

Industry legends Richard C. Levy and Ronald O. Weingartner on how to pitch ideas

Want great pitching advice? Richard C. Levy and Ronald O. Weingartner offer their top tips

How much to budget for equipment?

Toy and Game School’s Adam Borton looks at some of the key tools inventors need to create toy and game prototypes, and how you can create on a range of budgets.

Looms and Quilts

TinkerTini’s Trina McFarland looks at the many initiatives and services out there providing companies with access to inventors and outside ideas… And why a combination of them holds the key to successful external outreach.

Covid-19, E-Commerce and the Toy Industry

No one quite imagined 2020 to be the year it has been. Si digital’s Steven Piper looks at why it’s important to recognise the cultural shift that’s taken place and identify new opportunities.

Why won’t anyone license my toy or game?

Toy and Game School’s Adam Borton looks at some of the key things to consider when trying to license a toy or game, including prototyping, communication and dealing with feedback.

The New Normal

Heayes Design’s Richard Heayes takes a look at how toys marketed to – and designed specifically for – adults are no longer just a passing trend.

Character Building

Triclops Studio’s Luc Hudson and Rob Ames explore how great character development and innovative toy design go hand in hand.

My Toy and Game Story

In the first of his new monthly column, Adam Borton looks at how he got his start in the industry and what his new Toy and Game School will look to bring those wanting to kick-start their own careers in play.

Introducing the Growing Pains Accelerator: Business strategy help for toy and game inventors

Joel Silverman, CEO at KidsKnowBest, details the firm’s new Growing Pains Accelerator, an initiative designed to help inventors, designers and start-ups with mentoring, collaboration and practical services worth at least £150,000.

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