Empathy: The core connecting strategy
The Insights Family looks at how children are showing an increasingly heightened awareness of issues like bullying and gender equality – and what it means for toys that promote empathy.
The life of The Game of Life
Victor Caddy – Trade Mark Attorney at Wynne-Jones IP – looks at a recent case involving The Game of Life that had the potential to shake up the “instance and expense” rule around copyrights.
Getting Your Foot in the Door
Open 2 Design’s Matt Burtonwood shines a spotlight on the challenges around finding new design hires – and details what he looks for when it comes to fresh talent.
What is the Future of…?
PlayLenz’s Richard Heayes shines a spotlight on the tricky act of trend spotting… And which other elements inventors can rely on when predicting how concepts will resonat
Everything is terrible… Until it isn’t
Tami Murphy – Marketing and Account Manager at GPI – shines a spotlight on the resilience of our industry in the wake of a seemingly never-ending stream of challenges.
Making Things’ Founder Fi Murray looks at the benefits of writing ‘dream reviews’ for concepts at the start of the creative process.
Does the Metaverse Matter, and Should You Be Paying Attention?
Gallium Ventures’ Heather Delaney looks at what the metaverse means to toy and game designers – and its potential to re-energise the ideation process.
Exploring opportunities for brands in education
Good Play Guide’s Dr Amanda Gummer looks at the relationship between licensing and the educational sector, exploring how brands can enter this space in authentic, creative ways.
How do seasons affect toys and games?
Toy and Game School’s Adam Borton looks at how different types of toys and games are more suited to different times of the year.
The value of a TV moment
Toy and Game School’s Adam Borton puts a spotlight on TV moments – and how they can help sizzle videos soar and adverts sell.