Opinions

The right (and wrong) ways to receive inventor pitches

Having both pitched concepts and been pitched to, Kids Brand Insight’s Steve Reece shares his thoughts on what inventor relations execs should remember when receiving pitches.

Isolation ideation

Pumpkin Projects’ Valeria Miglioli looks at how the coronavirus crisis is providing inventors with an opportunity to assess what is truly important, from both a family and toy design perspective.

Locked down, lucky and the long game

Making Things’ Fi Murray takes a look at how, in these turbulent times, inventors and designers can continue to innovate, ideate and thrive.

Three lightbulb moments at Amazon HQ

Robots, voice-based games and giant plant walls. Hazel Reynolds from Gamely Games shares three realisations from her time at the Amazon headquarters in Seattle.

Beyond the Product: 360° thinking for IP

Making Things’ Fi Murray looks at how broad thinking can help transform one killer invention into a hot new brand spanning multiple product categories…

Patience is a Virtue

Play futurist Yesim Kunter questions why some toy companies still don’t have patience when it comes to the design process, and looks at the impact that rushed ideation can have…

Digital transformation

Si digital’s Head of Design – Tom O’Malley – talks digital transformation and how it can give superpowers to toy and entertainment companies.

Here’s an idea…

Heayes Design’s Richard Heayes shines a spotlight on the importance of ideas management, and why the old saying, “If you love something, let it go” is especially apt when it comes to ideation.

The emotional roots of “Not Invented Here Syndrome”

Having encountered “Not Invented Here Syndrome” throughout a career in inventor relations, TinkerTini’s Trina McFarland digs under the surface of this decision-making process; unpicking the complex set of emotions and behaviour behind it

Three things I learned from London Toy Fair 2020

Having wandered the aisles of Toy Fair, Gamely’s Hazel Reynolds shares her three stand-out thoughts from her time at the show.

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