Opinions

The business of toy design

Heayes Design founder Richard Heayes offers up some ground rules for anyone looking to invent in the toy business.

Life inside The Fantastic Factory

David Snow, co-founder of game design agency The Fantastic Factory (the firm behind products including the Gogglebox board game and What’s in the Box?), lifts the lid on how he creates new play concepts.

From toy to brand: the power of licensing

Start Licensing’s Ian Downes on why you should be thinking about your toy or game in terms of its potential beyond the toy aisle.

How we fuel creativity at Seven Towns

Seven Towns is celebrating its 50th year specialising in toy and game inventing and while today’s landscape is very different, the objective is still the same: constantly seeking new ideas.

Ten thoughts on creativity

With numerous award-winning products to her name, Big Ideas co-founder Ruth Elliott shares some thoughts on the creative process.

Why we’ve launched Mojo Nation

Hello and welcome to Mojo Nation. We’re a body for toy and game creators of all levels, from design students and one-man bands to R&D teams within toy firms or anyone with an idea.

What Brexit means for toy and game designers

Jeremy Morton, partner at Harbottle & Lewis LLP explains what designers need to be aware of as the process of leaving the EU begins.

MAKA creator on carving out new ‘fidget toy’ category

Toby Whelan explains how MAKA, his line of ‘make your own magnet fidget toy’ kits, has led to both schools and parents realising the positive benefits of fidgeting for kids.

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