Opinions

Wynne-Jones IP Director and Trade Mark Attorney, Victor Caddy, looks at the imminent and far-reaching effects that Brexit will have on design protection for toy and game companies and inventors.

Designer and educator Jack Andrews outlines why design education is in a perilous position, what its demise could mean for the toy industry, and how companies could save the day.

Asked to give ten top tips to new toy-and-game inventors, Richard C. Levy and Ronald O. Weingartner went one better… Here, they offer not only their tips but also invaluable advice that shapes their thinking.

Wynne-Jones IP’s Victor Caddy unpicks news of a new initiative from Amazon designers to tackle counterfeit products.

In partnership with NPD, TinkerTini has created the “NPD: Inventors Edition Report” providing item and category performance data for TinkerTini’s registered inventors.

TinkerTini’s Kate Soanes looks at how a passion for Roller Derby and tabletop games paved the way for the firm’s latest innovation aimed at helping games companies better leverage the inventor community.

Writer and product developer Deirdre Heaney looks at how kids and parents are playing during lockdown and what insights toy designers can learn from these behaviours.

Deej Johnson looks at why well-written rules are the touchstone of better games, better brands and better word of mouth.

The Coronavirus lockdown is creating a new generation of board game fanatics who will be eager to enjoy those experiences on mobile phones, says Exient chief publishing officer Julian Jones.

Trend Bible’s Joanna Feeley takes a look at how design directors and managers can prepare to move from crisis to recovery, and prepare for their post-pandemic consumer.