Opinions

Deej Johnson looks at why well-written rules are the touchstone of better games, better brands and better word of mouth.

The Coronavirus lockdown is creating a new generation of board game fanatics who will be eager to enjoy those experiences on mobile phones, says Exient chief publishing officer Julian Jones.

Trend Bible’s Joanna Feeley takes a look at how design directors and managers can prepare to move from crisis to recovery, and prepare for their post-pandemic consumer.

Inspired by Disney Plus series The Imagineering Story, Heayes Design’s Richard Heayes looks at why sometimes the most important element of a toy or game is actually the white space in-between all the eye-catching gizmos.

Having both pitched concepts and been pitched to, Kids Brand Insight’s Steve Reece shares his thoughts on what inventor relations execs should remember when receiving pitches.

Pumpkin Projects’ Valeria Miglioli looks at how the coronavirus crisis is providing inventors with an opportunity to assess what is truly important, from both a family and toy design perspective.

Making Things’ Fi Murray takes a look at how, in these turbulent times, inventors and designers can continue to innovate, ideate and thrive.

Robots, voice-based games and giant plant walls. Hazel Reynolds from Gamely Games shares three realisations from her time at the Amazon headquarters in Seattle.

Making Things’ Fi Murray looks at how broad thinking can help transform one killer invention into a hot new brand spanning multiple product categories…

Play futurist Yesim Kunter questions why some toy companies still don’t have patience when it comes to the design process, and looks at the impact that rushed ideation can have…