Buffalo Games’s John Bell on the magic ingredient that gets people saying, “Let’s play again again!”

I.D.I.O.T. stands for International Designer and Inventor of Toys and the award is given as a tribute to those who have made outstanding contributions to the toy industry.

“We’re thrilled to have so many stellar UK licensees coming on board for 2023,” said Kerry Tarrant, Marketing Manager at IMC Toys.

Kids Brand Insight’s Steve Reece looks at how the industry’s creative community can best navigate the choppy waters of an inflationary crisis.

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“We’ve tried different names, tested over 400 challenges and been through more clay samples than you would believe,” said James Vaughan, Head of Game Development at Big Potato Games.

“Moose Toys’ continued innovation across multiple categories – boasting never-seen-before features that captivate, surprise and delight consumers – has propelled our notoriety and growth in the UK,” said Neil Shinner, CEO, UK and Europe, Moose Toys.

“I’ve been watching how Top Ten has captivated players throughout Europe, and it’s pretty exciting to get the chance to adapt it for English-speaking players,” said Elan Lee, Co-Creator and CEO of Exploding Kittens.

“Each of these villains pushed us to create new types of mechanics and objectives that will uniquely challenge each player,” said Mike Mulvihill, game producer at Ravensburger North America.

“Our in-house team of product developers have been diligent in bringing these wonderful 3D decal wall characters to life in the form of innovative wall art,” said Zoe Ryan, Head of Marketing at Fizz Creations.