Adam Ashley, Founder and CEO of Plus Up, discusses potential partnership possibilities for Goodtimer, a toy that empowers children to make good choices.

Spin Master’s Tal Schrieber and Kingston University’s Rebecca Davies and Kieran O’Conner give us the lowdown on the new Toy Invention Programme – and why London made sense as its latest launch.

“It’s a real treat to revisit one of the true classics of British board-gaming,” said Duncan Molloy, Head of Rebellion Unplugged.

Jon Vanderbeek discusses nurturing talent, new business models and exciting plans for Sweet Spot Studio’s new building.

Fresh from winning the Rising Star Award at this year’s Play Creators Awards, we sit down with inventor Carine Rosalia.

Winners includes Moose Toys’ Magic Mixies Magical Crystal Ball, LEGO’s Muppets Minifigures and Jazwares’ Squishmallows.

Founder of beyondtheschoolrun, Louise Webster, on creating change and encouraging others

“The wealth of assets makes this the perfect property to build a meaningful, impactful and fun consumer products programme,” said Rob Corney, Managing Director of Bulldog Licensing.

“My first experience with fashion was dressing a Barbie doll and collaborating with them on a full collection will definitely be the highlight of my career,” said Sabaji.

“Our partnership with Mattel is reaching new heights,” said Mike O’Connell, Managing Director for Rubies.