“Together, Barbie and Balmain are creating a new chapter in the legacy of the toy and fashion industries,” said Richard Dickson, President and Chief Operating Officer of Mattel.

Jono Green on what it takes to sell The Sock Game at Christmas fairs… And which fairs don’t work!

Winners will be announced on May 12th, following a round of live judging at Spring Fair next month.

“We look forward to delivering a great Toy Fair 2022 at Olympia and to welcoming the industry,” said the BTHA.

We caught up with Jen to find out more about future plans for Snorfler – and how her mother, Shelle, came up with the idea.

“From the beginning, the focus was to build a solid foundation for a healthy, long-term sustainable business that would invite more children into LEGO play and I’m incredibly proud to say that we have successfully accomplished this,” said LEGO’s Rosario Costa.

In the Designer/Inventor category, nominees include Hasbro’s Mel Hershey, Mattel’s Kenna O’Brien and Jazwares’ Carolina Arce.

“Sonic Prime’s premiere on Netflix in 2022 will keep fans engaged with the property and give JAKKS a whole new Sonic multiverse to explore through toys and costumes,” said Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific.

‘We are continuing to follow the latest government advice in regards health matters and requirements for events of our type,’ said the BTHA.

Jordan M. Willing, CEO at Marble Toys, tells us what he’s looking for from the inventor community – and why you don’t have to be a scientist to work on STEM products.