In his session, Jon will be revealing six key learnings that have proved vital to Sweet Spot Studio’s enduring success over the past 15-plus years.

“Collaborating with creative, knowledgeable and market-leading partners like Moose Toys, Hasbro and Wow Stuff! means we can bring Fall Guys to life through consumer products that will thrill its community,” said Fée Heyer, head of global licensing at Devolver Digital.

What’s the best way to pitch to Moose Toys? Heath Saber tells all!

Kenna O’Brien – Senior Product Design Manager for Barbie – on tools that keep brands fresh.

“I am truly excited to have The Lord of the Rings and The Hobbit – one of the world’s most epic fantasy franchises – join the Embracer family, opening up more transmedia opportunities including synergies across our global group,” said Lars Wingefors, Founder and Group CEO at Embracer Group.

The launches fall under Magic: The Gathering’s Universes Beyond banner, which has previously introduced the likes of Stranger Things, The Walking Dead and Fortnite into the Magic brand.

Gregory Benassar, Head of New Business at Asmodee, and Beatrice De La Rochefoucauld, Licensing & New Business Manager at Asmodee, discuss crafting games for brands like Squid Game, Sonic the Hedgehog and Arsenal FC.

Angus and Tanya from Hasbro’s Inventor Relations and External Innovation Team will talk about the difference between ‘evolutionary’ and ‘revolutionary’ innovation – and why they are both so important.

Brad Ross talks us through his approach to design and we discuss some of his new launches, including BrainBolt, Tiltago and 60 Seconds.

Brenna Noonan – President at Quillsilver Studio – talks us through the firm’s one-stop-shop offering for game designers and publishers.