Linda Chapman – Director of Product Design for the Baby Gear and Newborn categories at Fisher-Price – on parent-led insights, creative fuel and working with inventors.

Why Liz Peters never says never when looking for licenses at tonies®

The 581-piece set celebrates the McLaren F1 LM and McLaren Solus GT.

Sally Face: Strange Nightmares is played as a narrative story consisting of multiple chapters, each with their own unique mysteries, challenges and victory conditions.

“We’re honoured to help parents establish peaceful and beloved bedtime routines,” said tonies Liz Peters.

IMC Toys’ Julia Majure and Virginia Corbella explain what inventors need to know about creating for Cry Babies.

What makes The Traitors and Miffy right for Identity Games? JM Duparc on licenses old and new

Brendan Boyle, Partner at IDEO and Founder of the IDEO Play Lab, looks at the roles designers inhabit… And why the toy industry needs Hurdlers!

Lunch Box Studio’s Carine Rosalia looks at why competition breeds camaraderie in the inventor community.

Making Things Studio’s Fi Murray takes us on a journey up the licensing mountain… But a word of warning for intrepid adventures – please read the small print!