“The astonishing craftsmanship that is brought to our beloved characters is truly remarkable,” said Katri Chacona, Head of Brand Licensing at Rovio.

Emma Holmes, Head of Brand at Ridley’s Games, reflects back on 15 years of the brand – and what the future holds!

The range kicks off with Glinda and Elphaba Squishmallows.

“Ouija is such a classic, mystifying board game and we’re so excited to pair it with a perfect partner in Ouija: Beetlejuice Edition,” said Dane Chapin, CEO of The Op.

“This phone encourages you to ditch your smartphone in times when you just want less browsing and more fun, all with the help of a true cultural icon: Barbie,” said Lars Silberbauer, Global Chief Marketing Officer at HMD.

Dobble Bundesliga features club logos and imagery associated with the Bundesliga.

“We strongly believe that every child needs a cuddle and benefits from an environment that fosters positive affirmations,” said Lucy Freeth, Founder of Hug Me Pillows.

“We’re bringing contemporary game design sensibilities to an iconic system”: Dan Bojanowski – Senior Producer at Renegade – discusses bringing back a classic.

Next year’s live event will take place at London’s Stamford Bridge Stadium from Tuesday, June 24th to Thursday, June 26th.

“We’re adding the Moose wow to the building playset category” said John Coyne, Chief Brand Officer at Moose Toys.