Warner Bros.’ Nomi Vela on keeping storytelling at the heart of Space Jam: A New Legacy’s toy lines

With a wave of toys and games hitting shelves for “Space Jam: A New Legacy,” we caught up with Nomi to find out more about why it was key to keep storytelling at the heart of the range.

Florian Muller discusses working for LEGO Group… And the design of the adidas Superstar sneaker

From sports cars that really work to sporty sneakers that don’t… Designer Florian Muller on building things in LEGO

Hasbro bolsters Baby Alive brand with YouTube series

The show will introduce a new product segment for Baby Alive in the Glo Pixies.

Low-cost prototyping

Cove Design’s Caleb Vainikka explores how new designers can get to grips with prototyping without breaking the bank.

Otis College welcomes Jennifer Caveza as new chair of its Toy Design program

“Our students will shape the industry, impact society, and inspire generations to come,” said Caveza.

Nominations open for TAGIE Awards 2021

This year’s line-up includes two new categories: Most Innovative Licensed Product and Game Changers

Hasbro teams with musician J Balvin on J Balvintron Transformers figure

The J Balvintron figure converts into cassette player and features details inspired by J Balvin, including packaging featuring his rainbow colour scheme and smiley face icon.

Brunel University looks to partner with toy firms on student design projects

“Collaborative student projects add considerable value to a student’s education and companies can benefit from gaining fresh ideas,” said Brunel’s Dr Eujin Pei.

The Last Gameboard’s Shail Mehta and Lee Allentuck on innovation, immersion and evolution in the tabletop space

Gameboard CEO and Co-Founder Shail Mehta and the firm’s Head of Content, Lee Allentuck, tell us how designers and publishers alike can engage with the innovative new platform.

Seinfeld gets the LEGO treatment

“The combination of the quirky characters and the nostalgia of the show is the perfect fit for LEGO and when we saw the concept we just knew we had to make it,” said Federico Begher, VP of Global Marketing at The LEGO Group.

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