Happy Puzzle Company founder Gavin Ucko lifts the lid on selling via TV shopping channels
What might you need to know to go on TV and sell toys and games? Gavin Ucko shares his thoughts!
Talking Games: Gross, animals, abstract… How to choose a theme for a kids’ game?
Big Monster Toys’ Sam Unsicker, Peggy Brown Creative’s Peggy Brown, Ulco’s Don Ullman, Creating Unique Toys’ Adam Borton, PlayLenz’s Richard Heayes and ToyZone’s Alex Prieto tell us what guides their approach to inventing great kids’ games.
TOTY Awards 2022 winners revealed
Jazwares’ Squishmallows was named overall Toy of the Year, and also picked up the People’s Choice award and Plush Toy of the Year award.
Prolific toy and game inventor John Maxim passes away
Among John’s many licensed items were Ertl’s Bumble Ball, Crayola’s The Cutter, Irwin’s SpectraColor Image Pad, and Guzzlers from Ideal Toys.
“R&D on any given day is Royalties & Decadence or Rejection & Depression”: Rudell Design’s Elliot Rudell on longevity, creativity and the origins of Upwords
Elliot Rudell tells us what he feels is key to successful relationships between inventors and toy companies.
Funko Games details 2022 Disney slate, including A Goofy Movie, Sleepy Hollow and Big Thunder Mountain titles
Funko Games is also bolstering its Something Wild range, with Something Wild: Spider-Man and Something Wild: Boba Fett.
WildBrain CPLG looks to bring Magic Mixies into apparel, publishing and homewares
“The brand has significant potential beyond the core toy range,” said Jasen Wright, VP North America at WildBrain CPLG.
What is the Future of…?
PlayLenz’s Richard Heayes shines a spotlight on the tricky act of trend spotting… And which other elements inventors can rely on when predicting how concepts will resonat
Everything is terrible… Until it isn’t
Tami Murphy – Marketing and Account Manager at GPI – shines a spotlight on the resilience of our industry in the wake of a seemingly never-ending stream of challenges.
Spin Master’s Rich Mazel on new experiences, passionate people and inventor opportunities
Rich Mazel – VP of Innovation and Inventor Relations at Spin Master – tells us why it’s a great time to be a toy inventor.