The Toy Association confirms New York Toy Fair 2022 is going ahead
“Toy Fair and the Javits Center have the standards and practices in place to deliver a safe environment to gather in person, meet with customers and friends, conduct business, and enjoy networking,” said Steve Pasierb, president and CEO of The Toy Association.
Exploring opportunities for brands in education
Good Play Guide’s Dr Amanda Gummer looks at the relationship between licensing and the educational sector, exploring how brands can enter this space in authentic, creative ways.
Mattel teams with luxury fashion label Balmain for Barbie apparel, accessories and NFTs
“Together, Barbie and Balmain are creating a new chapter in the legacy of the toy and fashion industries,” said Richard Dickson, President and Chief Operating Officer of Mattel.
How do inventors sell D2C? Here, The Sock Game’s Jono Green reveals the secrets of working a Christmas market
Jono Green on what it takes to sell The Sock Game at Christmas fairs… And which fairs don’t work!
Gibsons’ Out of Order, Big Potato’s Snakesss and Asmodee’s The Sock Game in the running for Gift of the Year Awards
Winners will be announced on May 12th, following a round of live judging at Spring Fair next month.
BTHA confirms London Toy Fair 2022 will go ahead as planned
“We look forward to delivering a great Toy Fair 2022 at Olympia and to welcoming the industry,” said the BTHA.
Jen Ruth on the story behind the plush toy brand Snorfler
We caught up with Jen to find out more about future plans for Snorfler – and how her mother, Shelle, came up with the idea.
LEGO to celebrate 10 years of LEGO Friends with anniversary sets
“From the beginning, the focus was to build a solid foundation for a healthy, long-term sustainable business that would invite more children into LEGO play and I’m incredibly proud to say that we have successfully accomplished this,” said LEGO’s Rosario Costa.
Fuse’s Vina Arriaga and Seven Towns’ Elizabeth Moody among nominees for Wonder Women Awards 2022
In the Designer/Inventor category, nominees include Hasbro’s Mel Hershey, Mattel’s Kenna O’Brien and Jazwares’ Carolina Arce.
JAKKS Pacific to launch Sonic Prime action figures, play-sets and costumes in 2023
“Sonic Prime’s premiere on Netflix in 2022 will keep fans engaged with the property and give JAKKS a whole new Sonic multiverse to explore through toys and costumes,” said Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific.