Mattel teams with Rue des Mille for Barbie jewellery collection
“Barbie is more than an icon; it is also a brand with which we share visions and values,” said Federica Pieroni, Marketing Director at Rue des Mille.
Andrew Hogan on why Dan Dee International’s still thriving after 65 years in the toy business
Director of Global Licensing and International Sales Andrew Hogan talks all things Dan Dee International.
SoapBox Labs’ Jamie Beaumont on how voice tech can help toy firms create magical conversational experiences for kids
We spoke with Jamie Beaumont, COO at Soapbox Labs, to find out more about the opportunities around voice tech for toy companies and brand owners.
Talking Games: From the splat of Pie Face to the lift-off of Drone Home, what makes for a great ‘wow’ moment in games? And is it a must for the mass market?
Big Monster Toys’ Sam Unsicker, Ulco’s Don Ullman, Fuse’s Oliver Morris and Creating Unique Toys’ Adam Borton share their insights into the perfect ‘wow’ moment.
Designer Amit Ghadge on India’s thriving board game scene – and the four-year development process behind Karigar-e-Taj
Amit Ghadge – designer of Karigar-e-Taj – sheds light on the four-year development process behind his latest game.
Serial inventors Juhwa Lee and Guing Kim discuss staying creative and working together
The inventors of the clue-giving game Last Message discuss how they think – and work together.
“Magic Mixies will be the next mega franchise to launch from a hit toy,” says Moose Toys
Magic Mixies has eclipsed Shopkins to become the highest grossing SKU per week in Moose Toys’ history.
Mattel Consumer Products’ Helen Genia on her design-led “product is king” approach to brand licensing
Helen Genia, Head of UK Licensing and Hardlines EMEA at Mattel Consumer Products, tells us why Mattel’s portfolio of IP continues to capture the imagination of designers.
Melissa & Doug looks to engage the inventor community around pretend play, arts & crafts and developmental toys
“We’re looking for new and innovative play experiences that fit within the key segments of the Melissa & Doug portfolio,” said Lee Allentuck, Melissa & Doug’s Inventor Outreach Consultant.
Ross Padgett on the design process behind Dinosuit – a build-your-own wearable dinosaur kit
We spoke with Dinosuit inventor Ross Padgett to find out where the idea came from – and why sustainability was a big factor in how he approached bringing the concept to life.