H&M launch LEGO home collection
The range includes a canvas rug with raised bumps to mimic a LEGO brick.
Relatable partners with Games4Two on new skill and action games
“Collaborating with Chris and Aly is a fantastic opportunity for us to push the boundaries of gaming,” said Tom Emelo, Chief Strategy Officer at Relatable.
The Upside Agency’s Jaime Wolanski reveals the surprising truth about getting games into Target
Jaime Wolanski on why getting games to retail has dramatically changed in the past few years…
LEGO details Wicked sets
“We chose some heartwarming moments from the film, so fans can bring a part of the story home and defy gravity using LEGO bricks,” said Raquel Ojeda Gregorio, LEGO Wicked Design Lead at the LEGO Group.
“Toy sales have stabilised in the first half of 2024”, reports Circana
“We continue to observe strong momentum with older consumers, especially adult fans and collectors who have re-discovered play and are very engaged with the category,” said Frédérique Tutt, global toys industry advisor at Circana.
Fans queue overnight for Disney Lorcana Shimmering Skies and D23 Collector Set launch
“Disney staff mentioned they had never seen a queue like it before for any event at the London store,” said “Lea Dillenseger, Product Marketing Manager at Ravensburger.
Rebecca Atkinson on the origins of Mixmups – and the show’s brand potential
“I would love to see Mixmups leap off screen as a five senses brand”: Rebecca Atkinson on brand plans for Mixmups.
April Mitchell and Carine Rosalia talk us through their first inventor collaboration: Am I a Dirtbag?
Inventors April Mitchell and Carine Rosalia discuss the key to successful collaborations – and the origins of their new party game.
Asmodee’s Birgitte Bülow on why Monkey Palace was the perfect title to launch Dotted Games – a studio dedicated to LEGO board games
Birgitte Bülow – CEO at BEZZERWIZZER and Leader of Dotted Games at Asmodee – on why the new studio will be looking to inventors for LEGO game ideas.
Asmodee and LEGO launch Dotted Games – a new studio dedicated to creating LEGO board games
“We aim to build unforgettable experiences that will unite families and friends around the world, one LEGO brick and one shuffle of the deck at a time,” said Thomas Kœgler, Asmodee Deputy COO.