“Children love to put stuff in a bowl and say they are making a magic potion – this led us to thinking how that magical process could result in a real-life pet that they create and the idea for Magic Mixies was born,” said Moose Toys’ James Austin-Smith.

Over the next 12 months, Champion will produce six different Catan beers, each reflecting a different terrain within the game.

Ka-Blab designers Andrew and Jack Lawson discuss game development.

Wynne-Jones IP’s Victor Caddy provides a reminder of what you need to do to register UK trade mark and design applications before this month’s deadline.

Native Shoes’ Gabe Lams talks us through the creative process behind the Crayola collection – and delves into how sustainability anchors the firm’s approach to footwear.

The team at kids’ speech recognition specialists SoapBox Labs look at how designers can embrace speech technology to create brand new play experiences.

“Bringing these two brands together marks an iconic musical moment for a passionate group of guitar and LEGO brick lovers,” said Fender’s Richard Bussey.

Toy and Game School’s Adam Borton looks what makes a creative person, and shares some of his own tips for fuelling creativity.

This session focuses on how The Last Gameboard is looking to bring innovation to the tabletop space and features Gameboard co-founder and CEO Shail Mehta, COO and co-founder Tim Schukar, with Raising Nerd’s Lee Allentuck chairing.

Among the winners this year are Fuse, Seven Towns and TOMY, while Triclops Studio’s Rob Ames and Luc Hudson scooped the Design Icon accolade.