KFC teams with Pillow Pets for giant Chicken Sandwich Snuggler plush

“Fans can snuggle up with the sandwich they love the most thanks to our KFC Chicken Sandwich Snuggler,” said Nick Chavez, chief marketing officer at KFC U.S.

Spin Master to remain toy partner for Batman and DC through to 2026

“DC is one of the most iconic brands in the world, and we’re excited to continue our partnership with Spin Master to bring the characters and stories to life through inspired toy collections,” said Warner Bros Consumer Products’ Sam Bushy.

Moose Toys brings Magic Mixies into collectibles with Magic Mixies Mixlings

“Mixlings are just the beginning. Expect to see a lot more from the world of Magic Mixies in the coming months,” said Moose Toys’ Paul Solomon.

Mattel readies Santiago of the Seas toy line

“Partnering with Mattel will bring the fun-filled action adventures in the series to the toy line and allow fans to immerse themselves in this dual-language world and its culture,” said Paramount Consumer Products’ Dion Vlachos.

Toy Fair New York to take place in September from 2023

“Timing Toy Fair New York to meet the needs of an evolved and evolving industry will ultimately better serve the business needs of our members and the buyer community,” said Steve Pasierb, president & CEO of The Toy Association.

Getting Your Foot in the Door

Open 2 Design’s Matt Burtonwood shines a spotlight on the challenges around finding new design hires – and details what he looks for when it comes to fresh talent.

Hasbro’s Brian Chapman on inventors, inspiration and embracing disruption

Brian Chapman, Head of Global Design and Development at Hasbro, discusses why we’re in a great time for toy and game design.

Happy Puzzle Company founder Gavin Ucko lifts the lid on selling via TV shopping channels

What might you need to know to go on TV and sell toys and games? Gavin Ucko shares his thoughts!

Talking Games: Gross, animals, abstract… How to choose a theme for a kids’ game?

Big Monster Toys’ Sam Unsicker, Peggy Brown Creative’s Peggy Brown, Ulco’s Don Ullman, Creating Unique Toys’ Adam Borton, PlayLenz’s Richard Heayes and ToyZone’s Alex Prieto tell us what guides their approach to inventing great kids’ games.

TOTY Awards 2022 winners revealed

Jazwares’ Squishmallows was named overall Toy of the Year, and also picked up the People’s Choice award and Plush Toy of the Year award.

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