Inside Out of Order – Part Two: Product Development

Part two of our series on getting a game to market sees product developer Emily Charles discuss the changes Gibsons needed.

Designer Wayne Lindsay on winning the 2021 Kelvyn Gardner License This! Competition at Brand Licensing Europe

Competition winner Wayne Lindsay discusses product design, creativity and how his ideas morph…

Zara launches Playmobil apparel collection

Each item in the range comes with an exclusive Zara-branded Playmobil figure.

Hasbro debuts Nerf Minecraft blasters

“Minecraft inspires and values creative and imaginative play, much like the Nerf brand, and we can’t wait for fans worldwide to get their hands on this epic collaboration,” said Adam Kleinman, SVP & General Manager of Nerf.

Barry Hughes, Managing Director of Golden Bear Toys, on soft toys and hard challenges

Golden Bear’s Barry Hughes talks about licensing soft toys – and developing ideas.

Police seize fake toys in Oxford Street stores

Among the seized goods were unsafe toys, counterfeit clothing, and incorrectly-labelled nicotine products.

SeedFolk, Tea for Tattoo and Wayne Lindsay named winners of 2021’s Kelvyn Gardner License This! competition

“Congratulations to the finalists who presented very strong, well thought through and commercially mindful concepts,” said Ian Downes, chair of the judges and director of Start Licensing.

Mattel teams with Rue des Mille for Barbie jewellery collection

“Barbie is more than an icon; it is also a brand with which we share visions and values,” said Federica Pieroni, Marketing Director at Rue des Mille.

Andrew Hogan on why Dan Dee International’s still thriving after 65 years in the toy business

Director of Global Licensing and International Sales Andrew Hogan talks all things Dan Dee International.

SoapBox Labs’ Jamie Beaumont on how voice tech can help toy firms create magical conversational experiences for kids

We spoke with Jamie Beaumont, COO at Soapbox Labs, to find out more about the opportunities around voice tech for toy companies and brand owners.

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