The Brand Radar: Barbie, The Design Museum and the power of exhibitions

Start Licensing’s Ian Downes reports back on a visit to the Design Museum’s Barbie exhibition, and why it’s an encouraging experience for brand owners, licensees and designers alike.

A two-player game won the Spiel des Jahres this year… Is this category an exciting opportunity for designers and publishers – or a tough sell?

We ask publishers and designers about whether Sky Team’s success could spark a wider interest in two-player games.

BTHA’s Roland Earl and Rebecca Deeming-Mitchell on inventor engagement, industry evolutions and London Toy Fair 2025

The British Toy & Hobby Association’s Roland Earl – Director General – and Rebecca Deeming – Senior Communications & Event Manager – on why inventors should come to Toy Fair.

Lee Allentuck joins BBC Studios as VP of Consumer Products for North America

“BBC’s values of excellence and education aligns perfectly with my own commitment to STEM learning and developing innovative play,” said Allentuck.

Skybound Tabletop readies Creepshow: The Suspense Building Game

Based on the comic book anthology, Creepshow is a story-building game where players become Creeps and weave ‘twisted tales’.

Hootenanny Games launches Sour Patch Kids edition of SIXEM

This Sour Patch Kids edition of the game introduces a ‘Sweet’ or ‘Sour’ twist on the classic SIXEM gameplay.

Invention studio Incredible Us expands services to include product development

“We are thrilled to offer our product development expertise to the great companies in our toy and game industry,” said Uri Streigold, Naama Weiss and Liat Waks of Incredible Us.

Iconiq Studios to bring Tomb Raider: The Crypt of Chronos game to Kickstarter in 2025

Tomb Raider: The Crypt of Chronos has been built around solo play, but the game can also be enjoyed in groups, with a team playing collaboratively.

Maestro Media teams with Disney for Donald Duck in Happy Camper game

The game is designed by Wolfgang Kramer and Daryl Andrews, and comes as Disney celebrates Donald Duck’s 90th anniversary.

Posh Paws to launch Mr Bean plush in 2025

“We are excited to work with an internationally known, instantly recognisable character with cross-generational appeal,” said Lauren Shipman, Group Brand and Marketing Director at Posh Paws International Limited.

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