“I anticipate our participation in the Mojo Pitch for the third year in a row will provide nothing but a bounty of fresh ideas, concepts and new partnerships,” said Erik Quam, Director of Product Development at Fat Brain Toys.

“I can always count on meeting new talent at this event, and the connections from last year have resulted in serious opportunities we have traction on today,” said Jazwares’ David Winter.

“It really does feel like a beautifully made, incredibly posable, hefty version of this character,” said Abrams.

“We are looking forward to seeing friends old and new,” said Lansay’s Nigel Dye.

“The Mojo Pitch event is a great way for us to connect with some of the best and brightest new voices in play,” said Hasbro’s Jenn Brees.

“We look forward to meeting inventors from all over the globe in hopes of finding our next great game!” said Gamewright’s Jason Schneider.

As the firm ramps up its global inventor outreach, we spoke with Zach Schiff-Abrams – Head of Creative Development at Exploding Kittens – about the recent Happy Salmon acquisition, and what the team are looking for from inventors.

Developed during the pandemic, the set-collecting, card-matching tabletop card game sees players take on the role of villainous vegetables.

The company will be reimagining Happy Salmon with an Exploding-Kittens twist and re-releasing the game this November.

To coincide with the report, Creative UK Group has launched a #WeAreCreative campaign designed to show the government how powerful the creative industries are and what can be unlocked with the right investment.