Product Counsel’s Robert Yusim on his long career, creativity and direct-to-consumer services
Robert Yusim lifts the lid on direct-response media, and his critical role at Product Counsel
HYPE teams with Hasbro for Nerf apparel collection and limited-edition blasters
The 40-piece collection boasts Nerf’s core colour palette of orange and blue – with pops of purple, neon green and yellow.
Toys and collectibles on the way for cult YouTube series Don’t Hug Me I’m Scared
“We hope to bring the weird, strange world of DHMIS to the incredible fans of the show, with a range of merchandise that captures the uncompromising, surprising, and satirical comedy of Becky, Jo and Baker’s vision,” said Blink Industries’ Tom Stuart.
Voice tech, toys and privacy
SoapBox Labs CEO Martyn Farrow looks at privacy concerns around voice tech and toys – and how the firm approaches building privacy-first kid-specific voice tech.
Award-winning game designers Wilfried and Marie Fort on playtesting, pitching and why ideas are like soap bubbles
We caught up with Wilfried and Marie to learn more about how they collaborate, their approach to pitching and what they do to fuel creativity.
LEGO Art debuts World Map set containing the most pieces ever included in a LEGO set
The set’s 11,695 elements can be arranged in one of three different ways, allowing consumers to place their favourite part of the world in the centre of the map.
Industry stalwart Tom Dusenberry on Parker Brothers, his “Wow-Wow” analysis and why industry standards for inventor relations needs re-establishing
We spoke with Tom Dusenberry about his start in games, his work with inventors and the key to successful pitching.
Reyn Guyer – inventor of classics like Twister and the Nerf Ball – on creativity, collaborations and his new venture, My Friend Wren
We caught up with Reyn to talk Twister, Nerf and his plans for My Friend Wren moving forwards.
Hasbro and Right Angle Entertainment prepare for opening of Clue: An Outdoor Walking Experience
Guests will walk around the famed rooms of the game, interrogate suspects like Professor Plum and Miss Scarlet, and aim to be the first in their group to solve the mystery.
Jazwares to enter the pet toy space with range inspired by Wham-O brands like Slip ‘N Slide and Frisbee
“As we continue to grow Jazwares offerings beyond our core toy and collectibles business, we look forward to bringing our innovative, quality approach to consumer products into the pet category,” said Michael Rinzler, Executive VP/Partner, Jazwares.