Disney embraces plastic-free packaging for its classic dolls collection
The move forms part of Disney’s broader commitment to environmental stewardship.
Educational Insights’ Heather Weeks on inventors, creativity and misconceptions about educational toys
Heather Weeks, Senior Director of Product Development at Educational Insights, tells us about the firm’s kid-first approach to design, and why she loves to work with inventors.
Hasbro teams with Star Editions to launch online Monopoly store
The new store sells a range of exclusive personalised and non-personalised Monopoly gifts, including cushions, posters and even a Monopoly board café table.
License to thrill: How to make brands soar in toys and games
Heayes Design’s Richard Heayes looks at how to successfully bring brands to life in the toy and games space.
Wildbrain CPLG looks to bring mobile game Brawl Stars into toys
“The game has an impressive footprint across Europe, which will provide a solid foundation as we assemble a compelling cross-category consumer products programme for fans and gamers,” said Wildbrain CPLG MD Maarten Weck.
Industry legends Richard C. Levy and Ronald O. Weingartner on how to pitch ideas
Want great pitching advice? Richard C. Levy and Ronald O. Weingartner offer their top tips
Ken Gruhl joins Exploding Kittens as Senior Game Designer
“This role is a great departure from freelance for me to learn the inner workings of a publisher which understands great hooks and gameplay,” said Gruhl.
Exploding Kittens debuts new word game, A Little Wordy
“A Little Wordy combines the best of Scrabble and Clue into a portable game that only takes a few minutes to set up and get going,” said Exploding Kittens’ Matthew Inman.
Reebok teams with Hasbro for Candy Land footwear collection
The collection includes a Reebok Kamikaze II boasting colour-blocking inspired by Candy Land’s winding Rainbow Path.
SnapDragon’s Rachel Jones on helping inventors and toy firms fight the fakes
Rachel Jones, Founder and Head Dragon at SnapDragon, tells us about the firm’s work in the toy space, and how it engages with the inventor community.