LEGO looks for Kid Creative Director to join its Kids Creative Studio
As well as receiving $10,000 to use towards their creative and educational endeavours, the Kid Creative Director will help create content for a LEGO launch this summer.
Roydon Turner on how toy firms can help change the conversation around organ donation with the Orgamites
We caught up with Roydon to find out more about the origins of the Orgamites, and why licensing makes sense as the next step for the brand.
Radar Licensing to bring Willy’s Wonderland into toys
The film sees Cage trapped inside a theme park fighting off possessed animatronic mascots, and Radar is looking for partners in a range of categories, including toys.
Resonym’s Mary Flanagan on the spiritualist inspirations behind her new word game, Ghost Writer
As Ghost Writer lands on Kickstarter, we caught up with Mary to find out more about the spiritualist inspirations behind it – and the challenges involved in bringing innovation to word games.
Mattel and Mission Control Media team up for Barbie Fashion Battle reality design show
Barbie Fashion Battle is the latest project in a slate of more than 25 shows being developed by Mattel Television.
Cubles to expand its Little House on the Praire paper toys range
“It’s wonderful to see Little House on the Prairie still inspiring licensees,” said Carole Postal, President of Spotlight Licensing and Brand Management.
Anjar and Becker Associates to develop brand extensions for Wham-O’s portfolio, including Slip ‘N Slide, Frisbee and Hacky Sack
“We’re thrilled to have the opportunity to create a licensing program to extend Wham-O and their iconic brands, which have a special place in people’s hearts throughout the world,” said Patti Becker, CEO of Becker Associates.
Hasbro hosts fan-vote to decide on new Community Chest cards for Monopoly
“The world has changed a lot since Monopoly became a household name more than 85 years ago, and clearly today community is more important than ever,” said Eric Nyman, Chief Consumer Officer at Hasbro.
Suzannah Hayes on bringing innovation to established categories
In this interview, we dive into Suzannah’s approach to design, her thoughts on innovation and why she loves the collaborative nature of working in-house.
Toy designer David Vonner on being a believer in ‘don’t ask for permission, beg for forgiveness!’
We caught up with David to find out more about his approach to toy design, how he fuels his creativity – and what he learned from working at Hasbro, Spin Master and Mattel.