BrandFocus’ Michele Pearce on expanding Scalextric outside of the toy aisle
We caught up with Michele to find out more about her plans for the iconic toy brand – and why she believes great design is the key to creating magic when it comes to licensing.
Play Creators Awards 2021 welcomes new category in Inventor Relations Exec of the Year; nominations now open
The deadline to get your nominations in is Friday, May 21st 2021.
Spin Master’s Harrie Sivanander on creativity, new designers… and the two types of toy inventor
We caught up with Harrie to learn more about his history in the toy space, the role of wishlists and why a career in design has informed how he works with inventors.
Mattel celebrates Ken’s 60th anniversary with Berluti collaboration
Three unique Berluti Ken dolls will be auctioned in May, with proceeds supporting the children’s charity, Make-A-Wish.
Asmodee acquires Azul publisher Plan B Games
“We are very pleased that Sophie Gravel and her teams, with whom we have developed a close partnership through the years, will be joining our group and participating in the development of our games catalogue,” said Asmodee CEO Stéphane Carville.
Games Workshop readies Warhammer’s move into film and TV as Finn Arnesen joins as Head of Entertainment Development
“There is a tremendous appetite at present for series set in unique, fantastical worlds, so with Warhammer’s thousands of stories, numerous worlds and countless memorable characters, our options are virtually limitless,” said Arnesen.
Tonies makes Fast Company’s list of the World’s Most Innovative Companies
“We’re proud to be recognised among the best and brightest companies in the world,” said Patric Faßbender and Marcus Stahl, co-founders of tonies.
The Marketing Store debuts paper construction toys for Jurassic World: Camp Cretaceous Happy Meal campaign
The launch falls in line with broader sustainability commitments by McDonald’s in the UK.
Seven Towns’ Elizabeth Moody on Stuff-A-Loons, Junk Bots and what helps creativity soar
Elizabeth Moody – Senior Vice President of Business Development at Seven Towns – talks pitching, creativity and why building strong relationships is key to success.
Winnie the Pooh gets the LEGO treatment
Based on original designs by LEGO superfan Ben Alder, the set sees fans construct Pooh’s house beneath a large oak tree.