Leila Nosrati from Master Toy Advisors on the three things she looks for in every product and why some industry secrets should never be kept

Leila Nosrati sees ideas – as they are now, and as her clients might sell them. Here she tells us the three things she looks for in every product – and why some industry secrets should never be kept…

LEGO debuts Mickey and Minnie Mouse buildable characters

“To create the tips of their noses, we had to bring back the LEGO Classic Space Helmet in black, which hasn’t been seen since 1987,” said LEGO designer Ollie Gregory.

Entertoyment joins Mojo Pitch 2020

“As a dynamic company with lots of experience in toy industry, we have to be in constant search for new concepts that could be suitable for our portfolio,” said Entertoyment’s Ogeday Samatli.

Gamewright’s Jason Schneider on pitching, creativity and how working on Sesame Street helped shape his approach to product development

Gamewright’s Vice President of Product Development, Jason Schneider, tells us why he loves working with inventors and what makes for the perfect pitch.

Art of Asmodee: Repos Production’s Tanguy Gréban on simplicity, variety and why constraints fuel creativity

We caught up with Tanguy Gréban, Development and Publishing Director at Repos, to find out more about the firm’s approach to art direction, and what to do when confronted with a game that has no obvious theme.

Game on: Inside TinkerTini’s latest innovation for game companies

TinkerTini’s Kate Soanes looks at how a passion for Roller Derby and tabletop games paved the way for the firm’s latest innovation aimed at helping games companies better leverage the inventor community.

USAopoly to launch licensed versions of Dobble

“This collaboration between Asmodee and The Op will add even more eye-catching and unmistakable visuals to the mix,” said USAopoly’s Heather Campell.

Wow! Stuff joins Mojo Pitch 2020

“We are returning to the Mojo Pitch this year as it was so fruitful for us last year,” said Wow! Stuff’s Head of Inventor Relations, Dr. Jim Wyatt.

What has lockdown done to play?

Writer and product developer Deirdre Heaney looks at how kids and parents are playing during lockdown and what insights toy designers can learn from these behaviours.

13-year-old Klara Hinze wins John Lewis and Waitrose’s toy design competition

Klara’s blue caped crusader teddy bear will go on sale this Christmas at John Lewis, with 100% of the profits going directly to the NHS.

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