Hasbro teams with musician J Balvin on J Balvintron Transformers figure
The J Balvintron figure converts into cassette player and features details inspired by J Balvin, including packaging featuring his rainbow colour scheme and smiley face icon.
Brunel University looks to partner with toy firms on student design projects
“Collaborative student projects add considerable value to a student’s education and companies can benefit from gaining fresh ideas,” said Brunel’s Dr Eujin Pei.
The Last Gameboard’s Shail Mehta and Lee Allentuck on innovation, immersion and evolution in the tabletop space
Gameboard CEO and Co-Founder Shail Mehta and the firm’s Head of Content, Lee Allentuck, tell us how designers and publishers alike can engage with the innovative new platform.
Seinfeld gets the LEGO treatment
“The combination of the quirky characters and the nostalgia of the show is the perfect fit for LEGO and when we saw the concept we just knew we had to make it,” said Federico Begher, VP of Global Marketing at The LEGO Group.
Serial inventor Matt Fantastic on developing Team3… And his ‘just be cool’ philosophy
Matt Fantastic discusses game invention – and seeing fewer auteur designers!
Exploding Kittens joins Virtual Mojo Pitch 2021
“We’re looking for games that deliver exciting and memorable gameplay, yet are simple to explain to our customers,” said Exploding Kittens’ Thor Ritz.
Eaglemoss Hero Collector’s Stella Bradley on designing high-end advent calendars for Star Trek, Doctor Who and The Beatles
We caught up with Stella Bradley, Head of New Product Development at Eaglemoss Hero Collector, to find out more about the creative process behind the new collection.
Nerf Ultimate Championship VR experience coming to Oculus Quest
“It translates the imaginative play, high physicality and fun competition that characterises the property to an all-new and exciting medium for our fans,” said Hasbro’s Scott Ozarski.
Co-inventor David Garrett discusses the HEYKUBE and how it got to market
Get ready for the HEYKUBE! Co-inventor David Garrett on a cube puzzle with a twist.
Hasbro, Moose and PlayMonster among nominees for Licensing International Excellence Awards 2021
In the Best Licensed Collaboration Award category, Nerf’s Travis Scott partnership and Adidas’ Crayola range are both in contention.