The range was launched with a Kickstarter campaign on April 24th and achieved its funding goal in just 13 minutes.

Capturing stunning photos of toys, Mitchel Wu tells incredible stories in a single shot. We spoke with Mitch to find out what makes an engaging story, how he has ideas… And why grabbing attention isn’t enough.

We caught up with Stephen Key to find out more about his approach to product development, the origins of inventRight and why he feels the toy space leads the way when it comes to inventor relations.

“Our work over the past two years to develop a flexible and results-oriented organisation is serving us well during this time,” said Mattel CEO Ynon Kriez.

The event from Mojo Nation and The Toy Association will now boast an expanded Mojo Pitch lasting three days, while the Play Creators Conference will consist of four days of panels, solo talks and interview sessions.

The firm’s Digital Asset Trading (DAT) Platform uses blockchain technology to turn any IP into a rare and collectible digital asset that can be traded between fans using dedicated marketplaces.

New dolls are inspired by Rey, C-3PO, Chewbacca and a Stormtrooper.

Games and Puzzles enjoyed growth of 55%, Outdoor & Sports Toys was boosted by 22%, Building Sets sales jumped 20% and Arts & Crafts enjoyed a sales increase of 13% during Q1 2020.

“We built A24 Auctions to give these collectible items the second life they deserve, and to give fans a chance to own a piece of A24 history for good—literally,” read a statement from A24.

“#ThankYouHeroes is designed to immortalise and honour healthcare and every day heroes, and to drive additional donations to support first responders,” said Chuck Scothon, Senior Vice President of Fisher-Price and Global Head of Infant and Preschool, Mattel.