Digital transformation

Si digital’s Head of Design – Tom O’Malley – talks digital transformation and how it can give superpowers to toy and entertainment companies.

Alpha’s Darren Lee Phillipson on bringing Subway Surfers to the toy aisle

We caught up with Darren Lee Phillipson, Vice President of Global Product Design at Alpha Group, to find out more about the design process behind the new range, and how the company turns exciting IP into great toy lines.

Distributor Rory Kelly on how a long retail career and two key ingredients shape his view of the toys and games he distributes

With 20 years in retail, and nearly five in the toy-and-game industry, Red Knight Toy Group’s Rory Kelly’s experience includes time at Coiledspring Games as an executive, and as a champion of Wrebbit’s 3D Puzzles.

The Toy Association’s Marian Bossard on engaging with the inventor community at US Toy Fair with Creative Factor

We caught up with The Toy Association’s Executive Vice President of Global Market Events, Marian Bossard, to find out more about how the organisation looks to engage with and elevate the global inventor community.

Hasbro’s Tanya Thompson on what she looks for when meeting inventors

Don’t Step In It, Peeing Pup, The Slow Motion Race; Hasbro is on a roll when it comes to launching great games from the inventor community. We caught up with the firm’s director of global product acquisition for games, Tanya Thompson, to find out what makes for a great Hasbro game…

Senior Design Manager Sven Robin Kahl on his 10 years at LEGO, the secrets of Hidden Side and what creativity needs…

We caught up with LEGO’s Sven Robin Kahl to learn more about the origins of Hidden Side and how he kick-started his ten-year tenure at the company.

US Toy Fair 2020 to host inaugural Student Congress event

The day will feature networking, an industry panel session and a creativity workshop hosted by Mojo Nation’s Billy Langsworthy and Deej Johnson.

Spin Master teams with Netflix for Mighty Express, a new show from Paw Patrol creator Keith Chapman

Debuting on Netflix this September, Mighty Express features an ensemble cast of trains and kids in ‘an expansive world with amazing adventures’.

Toy Industries of Europe’s Catherine Van Reeth on how designers can get involved in the inaugural Play for Change Awards

The new awards celebrates innovation across three categories: empowerment, sustainability and future skills.

Here’s an idea…

Heayes Design’s Richard Heayes shines a spotlight on the importance of ideas management, and why the old saying, “If you love something, let it go” is especially apt when it comes to ideation.

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