Prolific toy inventor Louise White on where ideas come from, her creative process and the advice she’d give her younger self

Inventing toys of every kind, Louise White is the President and Head Designer of Me First! Designs. We spoke with Louise to hear where ideas come from, and what advice she’d give clients, new designers and her younger self.

TOMY joins Mojo Pitch 2020

“TOMY are once again delighted to be joining in this year’s amazing Mojo Pitch event to find the best of innovation for our toys and games portfolio,” said Alpesh Patel, VP of Global Toy Design, TOMY.

Digital Dream Labs acquires Anki assets – including Cozmo, Vector and Overdrive – following firm’s closure last year

“The opportunity to acquire exclusive ownership of Cozmo, Vector, and Overdrive fit perfectly into our mission and purpose driven culture,” said Matt Goren, Chief Marketing Officer at Digital Dream Labs.

Blue Orange celebrates 20th anniversary with 20 new games

New line-up includes games from designers including Ken Gruhl, Bruno Faidutti and Brett J. Gilbert.

Designers behind Sagrada and Sinister Six launch new game development hub, Evergreen Studio

‘Each of our games will be built upon the foundation of these values: eco and environmentally friendly, inclusive for all gamers, and aesthetically and mechanically beautiful,’ read a statement from the team.

Mattel launches eco-friendly bio-based Mega Bloks line

“Creating a more sustainable world is important to our team, our company and our consumers, and our first construction line derived from bio-based plastics is an example of this,” said MEGA SVP Bisma Ansari.

LEGO debuts new arts and crafts brand, LEGO DOTS

Initial DOTS lines include wearable bracelets and room décor items like photo cubes, picture frames and pencil holders.

US toy market sees sales dip 4% in 2019 to $20.9bn

“2019 was one of the more complicated years to get a good read on toy industry health,” said Juli Lennett, vice president and industry advisor, Toys, The NPD Group.

Three things I learned from London Toy Fair 2020

Having wandered the aisles of Toy Fair, Gamely’s Hazel Reynolds shares her three stand-out thoughts from her time at the show.

LEGO debuts new inventor platform, the Innovation Intake Portal

New online portal allows inventors to submit ideas for new play concepts to LEGO.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.