“We are very pleased that Sophie Gravel and her teams, with whom we have developed a close partnership through the years, will be joining our group and participating in the development of our games catalogue,” said Asmodee CEO Stéphane Carville.

“There is a tremendous appetite at present for series set in unique, fantastical worlds, so with Warhammer’s thousands of stories, numerous worlds and countless memorable characters, our options are virtually limitless,” said Arnesen.

“We’re proud to be recognised among the best and brightest companies in the world,” said Patric Faßbender and Marcus Stahl, co-founders of tonies.

The launch falls in line with broader sustainability commitments by McDonald’s in the UK.

Elizabeth Moody – Senior Vice President of Business Development at Seven Towns – talks pitching, creativity and why building strong relationships is key to success.

Based on original designs by LEGO superfan Ben Alder, the set sees fans construct Pooh’s house beneath a large oak tree.

TinkerTini’s Trina McFarland looks at the many initiatives and services out there providing companies with access to inventors and outside ideas… And why a combination of them holds the key to successful external outreach.

Eolo’s Alex Prieto talks about growing up in toys, smiling on and why he makes fun product videos.

The Marketing Store also developed a Happy Meal box which transforms into Pikachu, complete with pop-out ears.

September’s Virtual Play Creators Festival will mirror the digital format of last year’s event, with two weeks of activity including a week-long virtual conference, a digital awards and a three-day Mojo Pitch event.