Rebellion Unplugged’s Duncan Molloy tells us why Sniper Elite was the perfect IP to kick-start things for the new outfit.

“We wanted to make sure the brand fully embodies and clearly communicates our values and work so we’re delighted to announce the new name and branding as we move into the next exciting phase of growth,” said Dr Gummer.

“The last two years of attending the Pitch have been a huge success for Rubik’s in terms of not only building fantastic new relationships with some of the most creative people in the toy industry, but also winning some great products,” said Rubik’s’ Hayley Woodward.

Netherlands-based Identity Games designs, creates and produces award-winning board games before selling them in over 25 countries. Working at Identity since 2005, Chief Creative Jan Maurits Duparc now spends his time questing for and developing new ideas…

We caught up with Caleb Paullus, lead creative at Fabric Flavours and the founder of Pinfinity, to learn more about why toy firms should be looking at bringing their brands to life in this way.

“The addition of eOne accelerates our blueprint strategy by expanding our brand portfolio with eOne’s beloved global preschool brands, adding proven TV and film expertise, and creating additional opportunities for long-term profitable growth,” said Brian Goldner, Hasbro chairman and chief executive officer.

In the first half of this year, the company will debut its first product aligned with this goal: the Fisher-Price Rock-a-Stack made from sugarcane-based plastics.

The Art of the Tabletop initiative will see students tasked with creating new artwork for a range of Asmodee best sellers that will then go on display at UK Games Expo 2020.

“We look forward to seeing what the participants come up with and hopefully it will lead to some exciting new Gibsons products,” said Emily Charles, product development manager at Gibsons.

“We are always on the lookout for ways that we can enhance the lives of those in our community,” said Gibsons managing director, Kate Gibson.