“The commitment we have engendered in SILC, as evidenced by the fabulous line-up of speakers and official supporters, highlights the collective drive for change on the sustainable front while also being aware of the commercial realities,” said SILC director Helena Mansell-Stopher.

“The intent of this museum is to take visitors back to their unique childhood experiences, and give them the opportunity to relive their youth, even if just for a few moments,” said Chuck Scothon, SVP and Global Head of Infant and Preschool, Mattel.

With nearly 20 years’ service at Fuse London, Eleanor Black speaks about what makes the company unique… And why she looks at things with wonder.

“Kraft Heinz has always brought a playfulness to the dinner table, and now we’re thrilled to bring that same spirit to family game night,” said Steven Anne, creative director at Big G Creative.

Sew Fast will be showcased to buyers at next year’s New York Toy Fair, and Tristan will also receive a $2,500 scholarship, a license agreement that offers ongoing royalties and $500 in toys from Fat Brain Toys.

Elsewhere, Point Salad from desigers Molly Johnson, Robert Melvin and Shawn Stankelwich was named Best Card Game, while Wolfgang Warsch’s The Quacks of Quedlinburg picked up Best Family Game.

The platform will sell a range of curated items that offer a peek inside Mattel’s creative process, as well as serving as a hub for collaborations with artists, designers, musicians and creators.

Launch marks the first Hasbro product made with plant-based plastic and virtually plastic-free packaging.

The deadline to send in your nominations is Monday, December 7th.

“Working with TikTok creators really brought the game to life among this Gen Z audience, appealing to their sense of fun, self-critique and group game play” said Lucy Vaughan, Assistant Brand Manager at Vivid Toy Group.