Hasbro’s Rich Mazel on mining and creating the world’s best play experiences
We caught up with Hasbro’s Senior Director of Global Product Acquisition to find out how he stays creative, what his top find has been this year and why the phrase “you can’t surf from the beach” has stuck with him (and it’s not just because he’s a huge Point Break fan).
ChiTAG’s Mary Couzin on helping toy and game designers get the recognition they deserve
Ahead of this month’s event (taking place from November 16th to 19th at Chicago’s Navy Pier), we caught up with Couzin to talk about where the inspiration for ChiTAG came from, what to expect from this year’s event and how she stays creative (spoiler: it involved cocktails).
Sony lets revamped Aibo off the leash
Thanks to a raft of inbuilt sensors that can detect images and sounds, Aibo will recognise and actively seek out its owners, and can detect words of praise, smiles, head and back scratches, petting, and more.
LEGO designers reveal top tips for successful LEGO Ideas projects in new mini-series
New four part mini-series features LEGO designers Mark Stafford, Sam Johnson, Mathew Boyle and Adam Corbally.
HASCON to return in 2019
“We couldn’t be happier with the feedback we’ve received from our inaugural HASCON event,” said John Frascotti, president, Hasbro.
Marissa Louie on the story-led design process behind her new plush line, Animoodles
We caught up with Louie to find out where the Animoodles concept originated from, why Kickstarter is a perfect launch-pad and what her work with the Designers Guild (a family of Facebook communities encompassing over 15,000 members) entails.
Mattel points to Toys R Us woes and underperforming brands as Q3 sales slump
For Q3 2017, Mattel’s net sales were $1.56 billion, down 13 per cent on Q3 2016.
Inger Stevenson on why, after ten years, she’s now on a roll with Absolute Dice
We caught up with Stevenson to find out exactly what made her persevere with the concept, and get the lowdown on the next game in Absolute Dice portfolio.
AIPEX looks to help toy firms manage their IP, patents and design rights as Brexit looms
The firm will work across a company’s entire IP portfolio, including patents, trademarks and designs, as well as key areas such as watching, infringement, counterfeiting, prosecution, renewals and strategy.
Fantasy Flight Games’ portfolio to get video game treatment courtesy of new firm, Fantasy Flight Interactive
“We didn’t create a new company just to translate board games into digital games,” said Christian T. Petersen, founder of Fantasy Flight Games and CEO of Asmodee North America.