“The big idea that I hope this contest reinforces for kids is that dreams can become reality,” said Mark Carson, President and Co-Founder of Fat Brain Toys.

“We know parents and caregivers want to share what they love with their children and we will continue to help create these playful connections between kids and the grownups in their lives,” said Fisher-Price’s Chuck Scothon.

The shoe has been designed as ‘an ode to the classic LEGO brick’

“We are thrilled to partner with Haribo in bringing to life a truly sweet line of toys and collectibles that will appeal to collectors and Haribo fans of all ages,” said Jill Nordquist, SVP Marketing, Jakks Pacific.

“There’s a powerful nostalgia that surrounds HeroQuest, and a gameplay experience that is back in style, making it the perfect time to bring back this epic brand,” says Jeff Anderson, Senior Vice President and General Manager at Hasbro Gaming.

“We look forward to delivering enhanced collectability and unique play experiences for the massive global League of Legends fan base both on and offline,” said Spin Master’s John Blaney.

From foldable wheelchair wheels to eye injection innovations, 7th boasts an expansive range of clients across multiple industries. We caught up with director Duncan Fitzsimons to learn more about how the design firm has embraced the world of toy invention in recent years.

People of Play will honour Erno Rubik, the inventor of the Rubik’s Cube, with a Lifetime Achievement Award at the virtual event this year.

We caught up with Assaf to learn about how his career as an educator has informed his work with Toyish Labs, why he feels perfectionism holds back creativity and where the idea for Clixo came from.

The Break In range is debuting with three titles of different difficulty levels: Alcatraz, Area 51 and Chichén Itzá.