“It’s off the shelf and in their hands. That’s 50% of the battle!” Steve Evans on great packaging for games.

“In 2025, we’re excited about opening up our usually tight brief to attract new ideas and concepts in a slightly different space… As well as the next best party game of course,” said Lewis Allen, Product Development Director at Ginger Fox.

“It’s the perfect fusion of two iconic brands”: Jennifer Schroth – Design Manager for Play-Doh and Creative Play at Hasbro – takes us inside Play-Doh’s Barbie collection.

The game will feature a large 3D labyrinth with real walls.

“HUTAN is a celebration of nature’s beauty and the delicate balance of our rainforests,” said Game Designer Daniel Skjold Pedersen.

Greg Ahearn, CEO at The Toy Association, discusses the potential impact of tariffs – and how to successfully collaborate with those in government to tackle them.

The deal between All 4 Fun Toys and Barry & Jason Games and Entertainment was struck at New York Toy Fair.

“We’re thrilled with the success of this film, and we’re honoured to be launching its board game counterpart,” said Rob Trounce, Head of Marketing at Hachette Boardgames UK.

“When BBC Studios approached us about this partnership, it was a no-brainer,” said Isaac Larian, Founder and CEO of MGA Entertainment.

“Bluey is the first IP to be developed into both LEGO 4+ and LEGO DUPLO ranges, which is a testament to the show’s cross-generational appeal,” said Suzy Lee Raia, SVP of Global Consumer Products at BBC Studios.