Transformers Age of the Primes figures land on Hasbro Pulse

The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.

People of Play welcomes Shannon Swindle as Director

“I look forward to creating meaningful experiences, celebrating the work of toy and game designers and continuing to support the incredible people in this industry that I love so much,” said Swindle.

Nonsensical’s Oli Hills discusses how brands can thrive on TikTok

“While most still think TikTok is an app for kids dancing, the average age of user is 33 years old”: Nonsensical CEO Oli Hills reveals what makes brands tick on TikTok.

Joking Hazard’s Alex Murty and Fuzzballs creator Marc Sach discuss bringing the brand into games

Alex Murty and Marc Sach tell us why Fuzzballs is a perfect fit for the tabletop space.

Rich Mazel and Jeff Wilcox on the ‘Invent-to-Consumer’ model that fuels All 4 Fun Toys

“We can prove there isn’t just a three-year life cycle for great inventions”: Rich Mazel and Jeff Wilcox on what to expect from All 4 Fun.

Rubies readies UK launch for Bluey costumes

“We are confident that Rubies’ new Bluey dress-up options will be popular with families on this side of the world, after the positive reception they received in Australia,” said Anita Majhu, Head of Licensing (Softlines) at BBC Studios.

Hasbro debuts Transformers x Sonic the Hedgehog action figures

The Blue Booster figure converts between robot and car mode in 27 steps.

Gwent to be “one of the hottest games of 2025”, says Hachette Boardgames UK

The game – which started life as a card game within The Witcher 3 – comes to the UK in Q3 2025.

Game designer Fabio Lopiano talks Shackleton Base – and why he’s drawn to themes grounded in reality

Fabio Lopiano – co-designer of Shackleton Base – discusses design, creativity and his most underrated creation.

Hasbro readies mix-and-match action figures, MixMashers

The range will span characters from Marvel, Transformers and Star Wars.

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