Readyland’s Joshua Garrett on unlocking the magic of voice tech in play

Joshua Garrett, VP of Development at Creativity Inc. and Chief Creative Officer for Readyland, shares what makes the firm’s voice-tech infused books so engaging.

Kith debuts Mickey & Friends plush set

The capsule collection, celebrating 100 years of Disney, spans apparel and accessories, as well as a plush set and a jigsaw puzzle.

Spin Master to launch Ms. Rachel toys in 2024

“Ms. Rachel is a wonderful fit for our toy portfolio and will support Spin Master’s expansion into early childhood and developmental play,” said Doug Wadleigh, Spin Master’s Executive Vice President and Head of Global Toy Brands.

Big Potato launches free app game, Mints or Mince

The game is all about guessing if your friends are saying “Mints” or “Mince”.

Hunch Studios’ Peter Levin and Javier Quinonez on creating games that pass the 10-second TikTok test

Tell Me Without Telling Me. If You Know You Know. Tag Someone Who. We talk games, trends and creativity with Hunch Studios’ Peter Levin and Javier Quinonez.

Europe’s first NERF Action Xperience attraction opens in Manchester

The attraction features four NERF zones, including thematic blaster battlegrounds, training activities and a NERF sports arena.

Clixo’s Assaf Eshet on adding themed kits to the award-winning magnetic play system

Clixo’s Assaf Eshet talks us through new themed launches for the brand – and what 2024 has in store.

Teddy Fresh debuts Magic: The Gathering collection

The Teddy Fresh team crafted the range around their favourite cards from the game.

Hasbro names inaugural Women Innovators of Play Challenge winners

Winners were Ellie Dix with her family card game, Sandra Harewood with a family word game, and Mandy and Maggie Goddard, co-inventors of a preschool game.

Mariah Carey gets the Barbie treatment

“It’s a once in a lifetime dream to have my own Barbie,” said Carey.

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