Casdon debuts Dyson hair dryer and straightener toys

“We rethought the ergonomics, designing something suitable for young hands, whilst bringing the iconic elements of the original machines to life – without any of the safety risk,” said Chun Li, Lead Product Designer at Casdon.

Illustrator Phil Corbett to discuss the art of creating compelling characters at Play Creators Conference

His session, ‘Lore & Order’, will explore the art of creating worlds and compelling characters, the importance of narrative and the difficulties in trying to craft something that appeals to everyone.

Spin Master to lift the lid on its Toy Invention Programme at Play Creators Conference

The talk will be helmed by Spin Master’s Tal Schrieber, alongside TIP graduate Vered Shapiro and Fun-damental Invention’s Gary Pyper and Fuse’s Chantal Drenthe, both contributors to the recent London course.

Jazwares’ Lauren Mershon, KidsKnowBest’s Jack Day and Triclops Studio’s Rob Ames to talk trends at Play Creators Conference

Panellists will be discussing how social virality influences the product selection process, the key to successful trendspotting and TikTok’s role in shaping trends.

Lucky Egg’s Luke Shelley, Albert Sowerby-Davies and Emily Brinkley on creating games that catch the eye

The team at Lucky Egg discuss playtests, creativity and designing for a broad audience.

BlueMatter Games’ Rebecca Bleau and Nicholas Cravotta on designing Asmodee’s Squid Game board game

The team at BlueMatter Games talk us through the fast-paced development process behind bringing the smash-hit Netflix show to the tabletop with Asmodee.

Triclops Studio’s Rob Ames and Luc Hudson to share their ‘Squeezing the Juice’ approach to brand innovation at Brand Design Conference

Triclops Studio is an award-winning design agency and invention studio whose expertise span front-end toy and game concept development, future thinking, character creation, world building, as well as strategy and brand architecture.

Drinks, networking and quizzing! Book your spot at this year’s Play Creators Meet Up

Marking the opening night of Mojo Nation’s Play Creators Festival, the event takes place on Monday September 5th at Twickenham Stadium’s Union Ale House.

The Department’s Hamish Jenkinson to explore ‘Immersive Experiences: The New Frontier for Kids Entertainment’ at Play Creators Conference 2022

The Department specialises in designing multi-sensory, immersive experiences for some of the world’s biggest brands.

Spin Master’s Firebuds toy line to land in 2023

“Kids are going to fall in love with the fun and fearless characters in Firebuds and Spin Master’s toy line will give fans ways to engage in and inspire play off-screen,” said Chris Beardall, Spin Master’s President of Toys and Chief Commercial Officer.

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