The future of play

Heayes Design and PlayLenz founder Richard Heayes shares his thoughts on what makes for a successful tech toy, and gazes into his crystal ball at what the future of this exciting sector has to offer.

Reviews by kids, for families

New online review platform KidsKnowBest allows children to voice their opinions on toys, games, movies, food and apps. Co-founder Joel Silverman explains why toy firms should embrace such honest feedback.

Little Miss Inventor joins Play Innovation Summit 2018

Delegates attending next month’s Summit will each get a copy of the book, as Sanrio seeks exciting product collaborations for its new Mr Men/Little Miss brand.

Getting your cut of the nation’s pocket money

Fundamentally Children’s Dr. Amanda Gummer shares some tips as to how new toy designers can give their concepts the best chance of success.

Spin Master acquires Gund

Marks Spin Master’s 20th acquisition since the company was founded.

Gender agenda?: A look at why toy and game design is a male-dominated space

We asked several key figures in the world of design for their thoughts on the issue, and whether this gender ratio reflected their own experiences in toy design.

Soundbops’ Michael Tougher on using play to empower music learning in children

We caught up with Tougher to find out how Soundbops looks to lift any barriers for young children to pick up and learn an instrument.

“It’s a time warp – same layout, same colour palette and, in some cases, the same old product”: Designers talk Toys R Us woes

As Toys R Us UK enters administration; we asked figures from the toy and game design community for their thoughts on what went wrong for the retail giant.

Open Innovation and your intellectual property rights

Matthew Veale, Senior Trainee Patent Attorney at Wynne-Jones IP covers what Open Innovation is and what it means for you and your intellectual property rights.

Off the Rails creator Andrew Platt on Kickstarter, Minecraft and Escape Room games

We caught up with Platt to find out more about the year-long development process behind Off the Rails, and why Kickstarter was a “no-brainer” route to market for the game.

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