Why won’t anyone license my toy or game?

Toy and Game School’s Adam Borton looks at some of the key things to consider when trying to license a toy or game, including prototyping, communication and dealing with feedback.

Pursuing the Possible

Kimberly Carcone, Vice President of Market Events at The Toy Association, looks at how the organisation transformed their suite of events in the wake of the pandemic, and what inventors can engage with – both in person and digitally – throughout 2021 and beyond.

Mojo 100 Rising Star Sam Roberts on working for So Sound and playing with toys

So Sound’s Toy and Game Designer Sam Roberts talks cats, coffee and coming up with ideas.

Trends set to fuel sales this year include kidult toys, music-play and mindfulness, says The Toy Association

“This year’s biggest trends underscore the ongoing impact of the pandemic on play; the toy industry’s growing commitment to helping kids become better global citizens; and the many social, emotional, and cognitive benefits of mindful, musical, and ‘kidult’ toys,” said The Toy Association’s Adrienne Appell.

LEGO minifigure DJ Llama signs record deal with Astralwerks

“It’s an honour to sign the first ever llama and LEGO minifigure to a global record deal,” said Luke Armitage, VP of Marketing at Astralwerks.

Gaming Goldmine

Phalgun Polepalli, Director at DICE Toy Labs, spells out what needs to happen for the Indian board game market to soar, and why international publishers – both tabletop and mass market – should look to license their next hit from India’s growing community of inventors

Sustainability in Licensing Conference to take place in June

“Our aim with SILC 2021 is to help both future-proof our industry and our world,” said conference curator Helena Mansell-Stopher.

TOTY Awards 2021 winners revealed

Hasbro’s Star Wars: The Child Animatronic Edition Toy won Toy of the Year, and also took home the award for Innovative Toy of the Year.

Animated Cluedo series on the way from the studio behind Bob’s Burgers

“Clue is an iconic whodunit property that exudes mystery and intrigue, and has fans all over the world – we can’t wait to share our reimagined animated version with audiences,” said eOne’s Pancho Mansfield.

Fisher-Price’s Nikki Bauman on understanding inventors – and overthinking ideas

Nikki Bauman discusses Fisher-Price’s process, inventor relations, and killing creativity.

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