Moose Toys debuts Magic Mixies, a toy that allows children to conjure up a pet from a magical potion

“Children love to put stuff in a bowl and say they are making a magic potion – this led us to thinking how that magical process could result in a real-life pet that they create and the idea for Magic Mixies was born,” said Moose Toys’ James Austin-Smith.

Catan beer on the way from Champion Brewing Company

Over the next 12 months, Champion will produce six different Catan beers, each reflecting a different terrain within the game.

Play Creators Award winners Andrew and Jack Lawson on designing Hasbro’s Ka-Blab

Ka-Blab designers Andrew and Jack Lawson discuss game development.

Deadline fast approaches for UK trade mark and design applications

Wynne-Jones IP’s Victor Caddy provides a reminder of what you need to do to register UK trade mark and design applications before this month’s deadline.

Gabe Lam – Design and Development Manager at Native Shoes – on designing the firm’s Crayola footwear collection

Native Shoes’ Gabe Lams talks us through the creative process behind the Crayola collection – and delves into how sustainability anchors the firm’s approach to footwear.

What can toy and game inventors do with speech recognition tech?

The team at kids’ speech recognition specialists SoapBox Labs look at how designers can embrace speech technology to create brand new play experiences.

Defining a creative toy and game person

Toy and Game School’s Adam Borton looks what makes a creative person, and shares some of his own tips for fuelling creativity.

LEGO debuts Fender Stratocaster set

“Bringing these two brands together marks an iconic musical moment for a passionate group of guitar and LEGO brick lovers,” said Fender’s Richard Bussey.

Play Creators Awards 2021 winners revealed

Among the winners this year are Fuse, Seven Towns and TOMY, while Triclops Studio’s Rob Ames and Luc Hudson scooped the Design Icon accolade.


WATCH: Inside Gameboard

This session focuses on how The Last Gameboard is looking to bring innovation to the tabletop space and features Gameboard co-founder and CEO Shail Mehta, COO and co-founder Tim Schukar, with Raising Nerd’s Lee Allentuck chairing.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.