“If you are a toy industry executive, this is “your” Code and we’d love for your voice to be heard,” said Wynne-Jones IP’s Victor Caddy.

Inspired by Disney Plus series The Imagineering Story, Heayes Design’s Richard Heayes looks at why sometimes the most important element of a toy or game is actually the white space in-between all the eye-catching gizmos.

With sales of over 350 million for one product alone, Rubik’s Brand Ltd. have been a major player in the industry for 40 years. We spoke to Head of Global Marketing, Hayley Woodward, to discover why the cube still has appeal, and what all inventors need to know about new ideas.

Richard C. Levy has over forty years in the toy industry and 200 inventions to his name. Specialising in collaborative invention, product development, and licensing, we discuss follow up, three things that kill creativity, and why nobody really knows anything…

“Our goal is to raise over £10,000 for NHS Charities Together and the amazing work they do,” said Daniel King, Cartamundi UK general manager.

“We feel honoured to be able to supply pastimes that make isolation a little easier and feel it’s our duty to give back to those who are at risk, vulnerable and are facing months of quarantine,” said Gibsons MD, Kate Gibson.

Kids can send in their ‘super bear’ designs, with the winning creation going on to be sold in stores this Christmas, with profits going to the NHS.

With a few days left of the campaign (which has raised just over €52,000 at the time of writing), we caught up with Melbot CEO Ivan Expósito to find out what it was like running a successful Kickstarter campaign in the midst of a global pandemic.

“Toy Fair Everywhere is poised to help industry stakeholders refocus, retrench, and rebound to position their business for success in Q4,” said Marian Bossard, executive vice president of global market events at The Toy Association.

Few people in the toy-and-game industry earn a reputation as truly “go-to” experts. So Sound founder Doug Morrison is one of them… We spoke to Doug about Star Wars, expanding services – and why he’s not a millionaire.