Norton PR chairman Tony Norton reveals why he feels toy firms may be missing a trick by excluding the design process from PR plans.
Matt Nuccio is president at Design Edge, a firm that’s been one of the industry’s leading development and sourcing agencies for over 30 years.
Firms are among those looking to meet with designers at the event, taking place this September as part of the inaugural Play Creators Festival.
The year saw declines for Mattel’s Girls & Boys Brands, the Wheels category and Fisher-Price.
Head of Games at Kickstarter, Luke Crane has overseen a boom in tabletop projects on the crowdfunding platform. Here, we find out why the category is soaring.
“A huge piece of market validation for the connected play category”: Designers share their reactions to Nintendo Labo
Game-changer or an overpriced gimmick? We asked the toy and game design community for their thoughts on the new Nintendo Labo.
The firm has embraced a refreshed identity and global outlook at it heads into Toy Fair season.
Bladez Toyz’s Daniel Abdelmassih on creativity, the R/C space and bringing Hot Wheels to the toy drone sector
Daniel Abdelmassih lifts the lid on how concepts go from sketch to shelf within the design department of Bladez Toyz.
Ben Parfitt takes a look at the prospects for Nintendo’s new Labo launch, and what its biggest tests will be moving forward.
“Nintendo Labo continues our longstanding mission of making people smile by surprising them with new experiences,” said Reggie Fils-Aime, Nintendo of America’s president and COO.