The firm is also partnering with Living in Digital Times to host sessions at the Kids and Family Tech Summit.

The Mojo Nation team will be at London Toy Fair and New York Toy Fair this year. We have a stand in the Greenhouse at London Toy Fair at GH48, and will be roaming the halls of the JAVITS during New York Toy Fair.

Writer and speaker Deej Johnson is a creative consultant with five books to his name. His latest, co-authored by Mojo Nation founder Billy Langsworthy, explains how to apply creative techniques to the invention of board games.

Rebellion Unplugged’s Duncan Molloy tells us why Sniper Elite was the perfect IP to kick-start things for the new outfit.

“We wanted to make sure the brand fully embodies and clearly communicates our values and work so we’re delighted to announce the new name and branding as we move into the next exciting phase of growth,” said Dr Gummer.

“The last two years of attending the Pitch have been a huge success for Rubik’s in terms of not only building fantastic new relationships with some of the most creative people in the toy industry, but also winning some great products,” said Rubik’s’ Hayley Woodward.

Netherlands-based Identity Games designs, creates and produces award-winning board games before selling them in over 25 countries. Working at Identity since 2005, Chief Creative Jan Maurits Duparc now spends his time questing for and developing new ideas…

We caught up with Caleb Paullus, lead creative at Fabric Flavours and the founder of Pinfinity, to learn more about why toy firms should be looking at bringing their brands to life in this way.

“The addition of eOne accelerates our blueprint strategy by expanding our brand portfolio with eOne’s beloved global preschool brands, adding proven TV and film expertise, and creating additional opportunities for long-term profitable growth,” said Brian Goldner, Hasbro chairman and chief executive officer.

In the first half of this year, the company will debut its first product aligned with this goal: the Fisher-Price Rock-a-Stack made from sugarcane-based plastics.