Caleb Paullus on taking the pin-craze to the next level with Pinfinity’s line of licensed AR pins
We caught up with Caleb Paullus, lead creative at Fabric Flavours and the founder of Pinfinity, to learn more about why toy firms should be looking at bringing their brands to life in this way.
Hasbro completes eOne acquisition
“The addition of eOne accelerates our blueprint strategy by expanding our brand portfolio with eOne’s beloved global preschool brands, adding proven TV and film expertise, and creating additional opportunities for long-term profitable growth,” said Brian Goldner, Hasbro chairman and chief executive officer.
Mattel looks to achieve 100% recycled, recyclable or bio-based plastic materials in all products and packaging by 2030
In the first half of this year, the company will debut its first product aligned with this goal: the Fisher-Price Rock-a-Stack made from sugarcane-based plastics.
Asmodee, Mojo Nation and UK Games Expo to usher in next wave of tabletop art talent with new university initiative
The Art of the Tabletop initiative will see students tasked with creating new artwork for a range of Asmodee best sellers that will then go on display at UK Games Expo 2020.
Gibsons joins Mojo Pitch 2020
“We look forward to seeing what the participants come up with and hopefully it will lead to some exciting new Gibsons products,” said Emily Charles, product development manager at Gibsons.
Gibsons donates over £10k worth of puzzles to charities this Christmas
“We are always on the lookout for ways that we can enhance the lives of those in our community,” said Gibsons managing director, Kate Gibson.
Our top ten most read articles of 2019
Interviews with the creators of LEGO Stranger Things, Ritzy Rollers and Boppi, the booty-shaking llama, all make our top ten of 2019.
Making Things’ Fi Murray on the launch of her studio’s new storytelling arm, Making Things Up
We caught up with Murray to learn more about how 2019 has been for Making Things, and what to expect from the new Making Things Up side of the business.
Dragons’ Den: One year on… any regrets?
Almost a year since appearing on Dragons’ Den, Gamely’s Hazel Reynolds reflects on the business’ last 12 months, and whether she has any regrets about turning down an offer of investment.
“If creativity’s easy, you aren’t doing it right!”: Moose Toys’ David Emblin on the advice he’d give inventors, parents – and his younger self
With a range of toys that includes Team Gem, Foam Alive and Scruff-a-Luvs, the Moose Toys team is a phenomenal factory of fun. We spoke to the firm’s Senior Product Designer, David Emblin to hear why comfort is his creative Kryptonite.