WATCH: Hasbro’s Phil Sage and Melissa Hershey shed light on development behind Star Wars D-O Interactive Droid
Hasbro’s D-O Interactive Droid boasts a self-balancing wheel, multiple modes of play, moving head and antennas, and features light-up LED eyes, sound effects, and premium deco inspired by its appearance in the upcoming Star Wars: The Rise of Skywalker.
Steve Reece looks at why professional toy and game inventors are so important for the toy industry
Despite having a bad first experience with the inventor community, Kids Brand Insight’s Steve Reece explores why inventors remain a vital part of the toy and game industry.
The magic of play
With a decline in children’s playtime reported, play futurist Yesim Kunter looks at the role designers have in ensuring the power of playfulness doesn’t waiver.
Mattel teams with National Federation of the Blind for UNO Braille
“With the launch of UNO Braille, we’re making a real impact on a community that has been underserved by providing a game that both blind and sighted people can play together,” said Ray Adler, global head of games at Mattel.
Trivia with a twist: Ceri Price and Natalie Podd on the origins of their debut game, Confident?
What does it take to make a trivia game with no turn taking, no unfair questions – and no need to be a clever clogs? We caught up with Confident designers Natalie Podd and Ceri Price to find out.
Creative Industries Federation and Creative England to merge
‘Over time, it has become increasingly clear that our organisations have a shared mission – to drive the creative power of the UK, to open up opportunities throughout the sector, and to strengthen the economy,’ read a statement.
Mattel debuts new gender inclusive doll line, Creatable World
“Toys are a reflection of culture and as the world continues to celebrate the positive impact of inclusivity, we felt it was time to create a doll line free of labels,” said Kim Culmone, senior vice president of Mattel Fashion Doll Design.
The Op’s Pat Marino and Sean Fletcher on giving Die Hard the board game treatment
Designers Pat Marino and Sean Fletcher reveal more about the origins of Die Hard: The Nakatomi Height Board Game, and share how they decided on which elements of the 1988 classic to incorporate in the game.
Gibsons to eliminate plastic packaging by 2021
Little Gibsons jigsaw puzzles and games will no longer come with plastic wrap or a plastic bag, making them entirely recyclable.
Burger King UK drops plastic toys from kids’ meals while McDonald’s adds ‘swapping out’ option to Happy Meals
“Work is currently underway across all of our markets to look at how we can completely move away from non bio-degradable plastic toys by 2023,” said Fernando Machado, global chief marketing officer at Burger King.