Following a trip to Disney World, Heayes Design’s Richard Heayes looks at why toy and game designers should follow the lead of theme parks in striving for immersive experiences.

“This isn’t about selling toys or building a brand; the team at Warner Animation Group have a unique vision of what the first film should be and we are extremely excited to take this journey alongside them,” said Funko’s Brian Mariotti.

Fresh from winning the Emerging Innovator Award at Hasbro’s annual Innovator Expo, we caught up with Vandenbroucke to learn more about her approach to design

Fresh from winning the Design Icon Award at this month’s Play Creators Awards, we caught up with Patel to learn more about his approach to design, as well as why he feels the toy space is in a fantastic place when it comes to creativity.

Ahead of the launch of the Melbits POD on Kickstarter, we caught up with Melbot co-founder Ivan Expósito to learn more about the firm’s plans in the toy space, and where the idea for Melbits came from.

“TOMY is globally recognised as a pioneer of innovative and imaginative toys, and this heritage has led to perhaps the most engaging and charming toy ever,” said Pete Henseler, president of TOMY International.

Others include My Little Pony, Fisher-Price Corn Popper and the smartphone.

Elsewhere, Peppa Pig was named Best Pre-School Licensed Property while Harry Potter scooped Best Children’s or Tween Licensed Property.

“Through the introduction of Ms. Monopoly, we want to recognise and celebrate the many contributions women have made to our society and continue to make on a daily basis,” said Hasbro’s Jen Boswinkel.

Following on from Moose Toys UK being named Toy Designer of the Year for Scruff-a-Luvs at last week’s Play Creators Awards, we caught up with Austin-Smith to learn more about his approach to design, and what the future holds for the Scruffs brand.