We caught up with Jon Elliott, R&D Manager at Character Options, to learn more about the development process behind Heroes of Goo Jit Zu, and learn how the firm’s work on TPR skinned toys informed this new range.

The party game saw off competition from Ted Alspach’s Werewords and Reiner Knizia’s L.A.M.A.

We caught up with The Fantastic Factory’s David Snow to find out why more firms should be looking at bringing left-field brands like Rate My Plate into the games space.

New stores will allow toy firms to showcase products in an ‘interactive playground-like environment’ and create custom experiences around their IP.

“Adults and children over 10 can now create a powerful team of characters from their favourite fandoms and face off in exciting table-top gameplay,” said Funko Games’ Jay Wheatley.

“I’ll be sharing two big picture trends –The Cult of Busy and Conveniently Conscious – and the impact of these on consumer behaviours in the toys and games market,” said Feeley.

“We’re thrilled to be part of the Mojo Pitch,” said Becker Associates’ founder and CEO, Patti Becker.

“We at Cartamundi are happy to join the Mojo Pitch again this year,” said Sean Amdisen-Cooke, international marketing executive at Cartamundi.

“Together we can significantly add value across all our activities and continue to strengthen our mutual excellence and long standing customer relationships,” said Juan Ferrer, executive chairman of Jumbodiset Group.

As the firm begins rolling out its kits to retail, we caught up with Robo Wunderkind co-founder Yuri Levin to learn more about the design process behind its range.