The rules of the influencer marketing game

Filament PR’s Anne-Marie Lacey looks at how to play, and win, when it comes to working with social media stars and involving them in the design process.

Putting time on design

Heayes Design and PlayLenz founder Richard Heayes shares his thoughts on the issue of how long it should take to develop a toy or game.

Playing together makes families happier, closer and less stressed, states LEGO’s Play Well Report

New report also shows that playtime is being squeezed, with nearly a third of families spending less than five hours playing together every week.

September’s Board Game Club to be a Spin Master special

“This is our first Board Game Club take-over and it is definitely the right time with such a fantastic range of games launching this autumn,” said Spin Master’s Dharaa Patel.

Designed for play

A conversation about coding toy Cubetto leads MURO founder Jeremy Bond to consider how great toys make adults more playful, as well as their kids.

Spielwarenmesse’s ToyAwards adds new category for start-ups

The closing date for entries is November 23rd 2018 and entries can be registered at www.toyaward.com from next month.

Making Things’ Fi Murray on how travel, surfing and meeting new people help fuel her creativity

We caught up with Murray to find out more about her approach to design, what Making Things can offer toy firms and why Southsea, Portsmouth is a hub of creativity.

Global toy sales grew by 4% in first half of 2018

Mexico, Brazil and the US enjoyed the highest growth.

Wow! Stuff’s Richard North on the design process behind the firm’s new Wizarding World line

Wow! Stuff CEO Richard North discusses the launch of a new collection of interactive Wizarding World products hitting shelves this summer.

HTI’s Lee Glickman on the firm’s dynamic approach to design

We caught up with HTI’s head of UK design, Lee Glickman, to find out more about the firm’s design process and why he feels it’s an exciting time to be a toy creator.

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