TJ Morrison on So Sound’s ever-growing presence in the world of toy design
We caught up So Sound’s TJ Morrison, to learn more about the studio’s evolution into toy design, and how collaboration helps to fuel the team’s creativity.
Ooba on creativity, pre-school success and working with inventors
2018 was a great year for Ooba, with a raft of new games hitting the market and recent launches performing above expectations. We caught up with the team – Max Ford, Joeri Hoste and Sally Jacobs – to find out what this year has in store and how they stay creative.
Toy revolution
Worlds Apart’s head of R&D and product design, James Austin-Smith, looks at the revolution that’s changing mainstream toy design (for the better).
Play Creators Awards: Get your nominations in for Design Agency/Invention Studio of the Year
The secret weapon for many toy firms, design agencies and invention studios are the unsung heroes of our industry. This category celebrates a firm that deserves recognition for exceptional work over the last 12 months.
Elizabeth Hargrave on swerving common board game tropes with Wingspan
We caught up with Hargrave to learn more about where the idea for Wingspan came from and what the industry can do to better champion female game designers.
Numbalee inventor Oliver Leck on finding success at the Mojo Pitch
Accountant Oliver Leck came to our Mojo Pitch event last September armed with his first ever game, Numbalee. After a successful day of meetings, he signed a global deal with Entertoyment. We caught up with Leck to find out more.
The Marketing Store’s Ben Poate on the design process behind McDonald’s’ Happy Meal toys
Despite its product not being on shelves, as the company responsible for creating McDonald’s’ Happy Meal toys, The Marketing Store is the world’s largest manufacturer of toys. We caught up with Ben Poate, the firm’s Vice President of Sustainability and Innovation, to find out how the team stays the creative when coming up with over 300 toy designs every year
Play Creators Awards: Get your nominations in for R&D Team of the Year
Whether the in-house team at a toy titan, or leading design at a thriving SME, this award celebrates teams working in Research & Development that have achieved extraordinary things over the last year.
The art of the pitch
Darren Lee Phillipson, Vice President of Global Product Design at Alpha Group, looks at how a creative approach to pitching can make all the difference.
Innoventing: a new era of inventing?
Making Things founder Fi Murray looks at how the role of the inventor is evolving into something incorporating a blend of design, innovation and disruption.