The Toy Association forms new Creative Factor Advisory Board to help “foster growth within the global toy designer community”

The Board, which includes Mojo Nation’s Billy Langsworthy, is tasked with growing The Toy Association’s educational programming, events, and resources for toy inventors, designers, and entrepreneurs.

Smartibot creator Ross Atkin on why it’s an amazing time to be working in the tech toy space

Atkin’s new creation, Smartibot, aims to give users hands-on experience with A.I.

Storyball CPO Meir Biton on the development behind the screen-free smart toy that keeps kids active

We caught up with Storyball’s chief of product, Meir Biton, to find more about why tech toys and products that encourage kids to get active don’t have to be mutually exclusive.

Fugglers creator Louise McGettrick on how an eBay listing for a bag of false teeth inspired her line of plush monsters

We caught up with McGettrick to find out more about the origins of Fugglers and why Spin Master is the perfect partner for the brand.

US comedy duo Rhett & Link to develop games for Hasbro

“We want everything we do to be original, innovative, and, of course, a lot of fun,” said Link of Rhett & Link.

Sphero acquires music tech start-up, Specdrums

“With the addition of Specdrums, we are strengthening the ‘A’ in STEAM in our product roadmap,” said Sphero CEO, Paul Berberian.

Two thirds of children under two are using tablets, finds Parents Insights study

“Our latest data reveals a fascinating picture about how toddlers and babies as young as six months are interacting with technology – and how much their parents are seemingly willing to allow,” said Parents Insights’ lead analyst, Nick Richardson.

Wild & Wolf’s Chris Naylor on why Ridley’s Games is poised to “take the industry by storm”

Chris Naylor, senior product designer for the Ridley’s team, tells us about the design process behind Ridley’s Games, and why 2018 looks set to be a standout year for the brand.

FReNeTiC enjoys successful Board Game Club debut

“We were so encouraged to see players coming back to the table to play again and try and improve on their score,” said FReNeTiC co-creator, Graeme Fraser-Bell.

When in Rome creators lift the lid on designing voice-connected games on Voice Originals podcast

The first episode of the podcast sees When in Rome’s dialogue directors digging into the process of creating all the wonderful words in the trivia game.

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