Hasbro, TOMY and Alpha to unearth new concepts at Mojo Pitch 2018

Firms are among those looking to meet with designers at the event, taking place this September as part of the inaugural Play Creators Festival.

Mattel sees sales drop in Q4; remains “optimistic” about year ahead

The year saw declines for Mattel’s Girls & Boys Brands, the Wheels category and Fisher-Price.

Kickstarter’s Luke Crane on the platform’s evolving relationship with games

Head of Games at Kickstarter, Luke Crane has overseen a boom in tabletop projects on the crowdfunding platform. Here, we find out why the category is soaring.

“A huge piece of market validation for the connected play category”: Designers share their reactions to Nintendo Labo

Game-changer or an overpriced gimmick? We asked the toy and game design community for their thoughts on the new Nintendo Labo.

New logo reflects wider “dynamic shift” for Vivid

The firm has embraced a refreshed identity and global outlook at it heads into Toy Fair season.

Bladez Toyz’s Daniel Abdelmassih on creativity, the R/C space and bringing Hot Wheels to the toy drone sector

Daniel Abdelmassih lifts the lid on how concepts go from sketch to shelf within the design department of Bladez Toyz.

Nintendo’s Labo will almost certainly be a sales success

Ben Parfitt takes a look at the prospects for Nintendo’s new Labo launch, and what its biggest tests will be moving forward.

Nintendo Labo blends DIY ‘Toy-Con’ creations with the tech of Nintendo Switch

“Nintendo Labo continues our longstanding mission of making people smile by surprising them with new experiences,” said Reggie Fils-Aime, Nintendo of America’s president and COO.

Mojo Nation dates Play Creators Festival; a new two-day event for the toy and game design community

Taking place at London’s Emirates Stadium over Monday, September 10th and Tuesday, September 11th, the first day of the Festival will host the Toy & Game Design Conference.

The journey so far…

With its Toy Fair debut just two weeks away, MURO founder Jeremy Bond looks back at the origins of the line of personal busy boards, and what’s next for the firm.

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