The challenge: 50 miles through the Chiltern Hills, followed by 50km round London, through the night, on the same day.

“Spin Master is excited to be partnering with Mojo Nation this year and looking forward to meeting with the UK’s most talented top designers and toy inventors at the 2018 Pitch event,” said David Winter, inventor relations at Spin Master.

£1 in every £9 spent on toys is adults buying toys for themselves.

Toys and educational products have been noted as key drivers of the sector in the coming years.

“We’re excited to launch the Hasbro Toy Recycling pilot programme because it aligns so well with our purpose to make the world a better place for children and their families,” said John Frascotti, president at Hasbro, Inc.

The game hit its goal of $250,000 in just one hour.

The campaign hit its $400k target within 24 hours, and currently sits on $600k with three weeks still left to go.

“Inventors are the lifeblood of our industry and I think that the Mojo Pitch event is a fantastic opportunity for all involved,” said Daniel King, general manager UK at Cartamundi.

Pigzbe aims to help teach children the principles of 21st century finance.

Alpha’s VP of Global Product Design, Darren Lee Phillipson, takes us inside the corridors of an office designed to foster a collaborative environment and a culture of “innovation through inspiration”.