“Lite-Brite: Worlds of Wonder is a perfect example of how the spirit of Lite-Brite can be translated to a new and truly immersive experience for fans of all generations,” said Matt Proulx, SVP of Experiences, Partnerships and Music at Hasbro.

“On the licensing side, we are as busy as ever,” said Garima Sharma, VP of Partnerships and Licensing at Skybound Entertainment.

The 14-piece collection marks the first-ever licensed range from Beauty Creations Cosmetics.

“I’m excited to reconnect with my fellow inventors, working together to achieve success through innovation, collaboration and the joy of play,” said De La Cruz.

“This is an amazing moment to continue elevating and uniting the toy industry to optimise our greatest opportunities and meet our biggest challenges together,” said Ahearn.

“We’re thrilled to be attending the Mojo Pitch for the first time this year!” says Paul Laing, Head of Product Development at Cheatwell Games/Outset Media.

isher-Price Wood is “a line that harkens back to the brand’s very roots”, said Brian Fitzharris, SVP and General Manager at Fisher-Price.

“For us to be able to do some cool things with authentic-looking figures, both physically and digitally… It’s going to be a real treat,” said Todd McFarlane, Founder and CEO at McFarlane Toys.

“Moose’s translation of the Bluey brand is best-in-class,” said Andrew Carley, Director of Global Licensing at BBC Studios.

The range debuts with Hot Wheels Transformers Optimus Prime.